Before you can make them repeat customers, you first need to let potential clients know your shop’s capabilities and get them through your doors. Although word-of-mouth recommendations are still fantastic for your business, today’s consumers often go to search engines first to find recommendations for auto repairs. Your shop should be highly ranked within Google’s results to drive more people – and more business.
In partnership with Autoshop Solutions, ShopOwner Magazine will present a free, interactive webinar on Tuesday, February 14 at 2:00 pm Eastern/11:00 am Pacific. How Great SEO Attracts More Customers To Your Shop will provide real-world examples of the power of professional, intentional marketing, how impactful search engine optimization (SEO) can be and how it will help promote your shop in support of word-of-mouth recommendations.
“Unfortunately, people rarely search past page one of search results – when was the last time you even looked toward the bottom of the first page?” explains Doug Kaufman, editorial director of ShopOwner magazine. “You may not realize it, but search engines are NOT random – there are rules and techniques that can help you rank more highly in customers’ searches, allowing you to build your brand in targeted ways, without simply hoping for success.”
To that end, Search Engine Optimization should be a critical piece of your marketing strategy. Margaret Palango, the CEO of automotive marketing agency, Autoshop Solutions, will discuss the ins and outs of SEO and how impactful it can be for your business during this free webinar. She will also cover the following topics:
- What is the difference between on-site and off-site SEO?
- What is citation building and management?
- How does social media affect SEO and off-site optimization?
- How does Google My Business help your off-site SEO?
- How does community engagement affect your off-site SEO?
- What should you do about link building and backlinks?
The 60-minute webinar will include a live Q&A session and a certificate of completion. In addition, as a thank you for attending, 25 randomly selected attendees will receive a $10 Amazon gift card.
Can’t attend live?
You should still register! We will send you a link to the recording after the webinar is over, so you can watch it on-demand at a time that’s convenient for you.