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Federated Member Berg Auto Supply Opens New Location

Federated member Berg Auto Supply recently held a grand opening ceremony on July 28 for its new location in West Fargo, ND. As part of the grand opening festivities, Berg also held its annual customer appreciation day.

Shop Owner Staff
By Shop Owner Staff
Published:

Federated member Berg Auto Supply recently held a grand opening ceremony on July 28 for its new location in West Fargo, ND.  As part of the grand opening festivities, Berg also held its annual customer appreciation day.

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“Our grand opening at the West Fargo Federated store was a great success,” said John Haley, president of Berg Auto Supply.  “We had more than 500 of our installer and fleet owners, managers and techs in attendance and they had a great time.  Besides lunch, they got a chance to see the Federated dirt car and meet Ken Schrader. We also sectioned off an area in our parking lot so the Schrader racing team could work on the Federated car and get it ready for the race that night. The fact that they went on to win the race was a great ending to a great day.”

The grand opening/customer appreciation event featured free food and beverages, as well as giveaways and door prizes. In addition, NASCAR legend and Federated Auto Parts spokesman Ken Schrader signed autographs and took pictures with customers.

Established in 1946, Berg Auto Supply has the largest inventory in the Fargo area for automotive, industrial and agricultural parts.  With some of the most experienced counter and sales people, Berg is known for its great customer service.  Berg also has a complete machine shop run by experts who have more than 60 years of experience.

“We want to congratulate John and Greg Monson on the grand opening of their facility in West Fargo,” said Phil Moore, senior vice president for Federated.  “Berg Auto Supply does a great job of meeting the needs of the Fargo area.  This new location will make it even easier for them to support their customers.  We are honored to have Berg Auto Supply as a Federated member.”

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America.  Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology.  For more information, visit www.federatedautoparts.com.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Shop Owner Staff
By Shop Owner Staff
Published:

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

Read Full Article

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