Federated Auto Parts will continue its sponsorship of the popular television show “Two Guys Garage” on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled “TechTalk by Federated Auto Parts.” In addition, “Break Room” segments will highlight the innovative and high-quality parts supplied by Federated’s manufacturing partners.
“Federated Auto Parts is pleased to once again partner with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “We are expanding our presence with regular educational features on every show, highlighting the quality brand name parts and outstanding service provided by Federated, our Car Care Center members and our loyal vendor partners. We had an excellent response to our association with ‘Two Guys Garage’ last year and we look forward to another great season.”
“TechTalk by Federated Auto Parts” will be featured on every episode of “Two Guys Garage” in 2012, starting April 28 and running through November 2012. The focus of the segments will be education and training, with added emphasis on the problem-solving parts provided by the aftermarket. In addition, the segments will cover new products from Federated’s manufacturing partners as well as time-saving installation techniques. The information will be provided in a question and answer format.
“Break Room” will feature specific parts from Federated vendors, highlighting the benefits of installing high-quality brand name parts and the importance of the technical expertise and knowledgeable service provided by Federated Car Care Centers.
“Federated will continue to be an integral part of ‘Two Guys Garage’ as we carry out our strategy to promote the advantages of Federated Auto Parts and Car Care Centers and the quality brand names we supply,” said Moore.