Federated Expands 'Two Guys Garage' Sponsorship -

Federated Expands ‘Two Guys Garage’ Sponsorship

Federated Auto Parts will continue its sponsorship of the popular television show "Two Guys Garage" on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled "TechTalk by Federated Auto Parts." In addition, "Break Room" segments will highlight the innovative and high-quality parts supplied by Federated's manufacturing partners.

Federated Auto Parts will continue its sponsorship of the popular television show “Two Guys Garage” on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled “TechTalk by Federated Auto Parts.” In addition, “Break Room” segments will highlight the innovative and high-quality parts supplied by Federated’s manufacturing partners.

“Federated Auto Parts is pleased to once again partner with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “We are expanding our presence with regular educational features on every show, highlighting the quality brand name parts and outstanding service provided by Federated, our Car Care Center members and our loyal vendor partners. We had an excellent response to our association with ‘Two Guys Garage’ last year and we look forward to another great season.”

“TechTalk by Federated Auto Parts” will be featured on every episode of “Two Guys Garage” in 2012, starting April 28 and running through November 2012. The focus of the segments will be education and training, with added emphasis on the problem-solving parts provided by the aftermarket.  In addition, the segments will cover new products from Federated’s manufacturing partners as well as time-saving installation techniques. The information will be provided in a question and answer format.

“Break Room” will feature specific parts from Federated vendors, highlighting the benefits of installing high-quality brand name parts and the importance of the technical expertise and knowledgeable service provided by Federated Car Care Centers.

Both segments will become available on the Federated Auto Parts website and YouTube channel after airing.

“Federated will continue to be an integral part of ‘Two Guys Garage’ as we carry out our strategy to promote the advantages of Federated Auto Parts and Car Care Centers and the quality brand names we supply,” said Moore.

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Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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