Federated Auto Parts Adds New Features To Redesigned Website -

Federated Auto Parts Adds New Features To Redesigned Website

Federated Auto Parts has redesigned its website to offer more information for its members and their service technician customers. The updated site offers new training and tech tips, plus enhanced information about Federated marketing and support programs for professional service technicians.

Federated Auto Parts has redesigned its website (www.FederatedAutoParts.com) to offer more information for its members and their service technician customers.  The updated site offers new training and tech tips, plus enhanced information about Federated marketing and support programs for professional service technicians.

 

“We have redesigned our website to make it more user friendly and provide more pertinent information that our members and professional technician customers can use on a daily basis,” said John Marcum, marketing services manager for Federated Auto Parts.  “We have made the site more interactive and a hub of information to help our service provider customers run their businesses and perform their jobs more efficiently and productively.”

The new and improved “Tech Tips and Media” pages features links to the “Two Guys Garage” videos, featuring products from Federated’s manufacturing partners. Also available for viewing are Federated’s latest television commercials starring longtime Federated spokesperson Kenny Schrader.

The updated “Education and Training” page offers links to videos and training information from some of Federated’s leading partners such as Standard, Delphi, AC Delco, KYB and NGK.  The redesigned site also provides easier access for consumers and service technicians to information about Federated’s Car Care, Nationwide Warranty and Roadside Assistance programs. 

“The Federated Auto Parts website is a useful resource for visitors including members and professional service technicians who rely on Federated for top quality brand name parts,” said Marcum.  “Our plan is to add even more information and videos in the future, and provide timely information about the great promotions we are running for our Car Care customers.”

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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