Federated Acquires Naming Rights To I-55 Speedway In Missouri -

Federated Acquires Naming Rights To I-55 Speedway In Missouri

One of the most famous dirt tracks in the country will have a new name in 2012, the Federated Auto Parts Raceway at I-55. Located in Pevely, MO, the speedway annually hosts some of the most competitive dirt track races in the nation.

One of the most famous dirt tracks in the country will have a new name in 2012, the Federated Auto Parts Raceway at I-55.  Located in Pevely, MO, the speedway annually hosts some of the most competitive dirt track races in the nation. Federated also announced that the Federated Auto Parts Raceway at I-55 will be the site of the inaugural 2012 Federated Auto Parts World of Outlaws “Ironman 55” race in August.

“We are thrilled that the Federated Auto Parts name will now be associated with one of the most popular dirt tracks in the nation,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “At Federated, we have been involved with dirt track racing on all levels for many years so this is a perfect fit for us. We look forward to hosting many of our members and their great customers at the track in the coming year.”

The Federated Auto Parts Raceway at I-55 is co-owned by longtime Federated spokesperson and dirt track legend Ken Schrader. In addition to a full schedule of weekly dirt track races from March through October, the Federated Auto Parts Raceway at I-55 will host several hundred Federated members, customers and manufacturing partners on Aug. 4 for the inaugural Federated Auto Parts World of Outlaws “Ironman 55” race. The speedway will also be the site of the annual Federated “Get Dirty with Kenny” promotion where lucky Federated Car Care Center members will get the chance to race against Schrader.

“The new Federated Auto Parts Raceway at I-55 is an exciting addition to our motorsports program,” said Bishop. “We have many great events and promotions planned that our Federated members will both enjoy and leverage to help grow their individual businesses.”

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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