Federal-Mogul Announces Wagner ThermoQuiet Is First Ceramic Full Line Brand Of Brake Pads To Achieve Low-Copper Certification -

Federal-Mogul Announces Wagner ThermoQuiet Is First Ceramic Full Line Brand Of Brake Pads To Achieve Low-Copper Certification

Wagner ThermoQuiet CeramicNXT brake pads featuring Wagner OE21 formulations are the first full line of replacement ceramic pads to achieve low-copper certification, according to Federal-Mogul. Approval was provided by NSF International, an independent registrar overseeing manufacturer compliance with copper legislation. The official industry "LeafMark," indicating compliance with 2021 legislative requirements, will now appear on Wagner ThermoQuiet CeramicNXT boxes.

Wagner ThermoQuiet CeramicNXT brake pads featuring Wagner OE21 formulations are the first full line of replacement ceramic pads to achieve low-copper certification, according to Federal-Mogul. Approval was provided by NSF International, an independent registrar overseeing manufacturer compliance with copper legislation. The official industry “LeafMark,” indicating compliance with 2021 legislative requirements, will now appear on Wagner ThermoQuiet CeramicNXT boxes.

Reduction of copper content in vehicle friction materials is required with the recent passage of environmental legislation in California and Washington. This legislation mandates that the use of copper in new OE and replacement brake pads be reduced to less than 5 percent (“low-copper”) of material content by weight by Jan. 1, 2021.

Federal-Mogul stated that, as a global leader in eco-friendly friction technology for original equipment (OE) manufacturers, the company developed OE21 low-copper formulations specifically for the Wagner ThermoQuiet aftermarket product line. These new ThermoQuiet low-copper ceramic pads are 35 percent quieter while providing 15 percent more stopping power and 40 percent greater fade resistance than previous formulations, according to the company.

“These low-copper certifications demonstrate that Wagner Brake is leading the way in addressing the latest environmental regulations. In addition, our engineers have redefined the science of ceramic friction technology by developing eco-friendly formulations that provide across-the-board improvements in overall braking performance,” said Martin Hendricks, vice president and general manager, braking, Federal-Mogul.

Federal-Mogul says the Wagner OE21 formulations were developed through an advanced tribological “fingerprinting” process that enabled the company’s engineers to map the dynamic properties of copper in a full range of operating conditions and then identify alternative materials that provide superior NVH control, improved stopping power, reduced fade and outstanding dusting characteristics.

To learn more about the proprietary OE21 low-copper friction formulations and Wagner ThermoQuiet CeramicNXT brake pads, visit www.WagnerBrake.com.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

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