DRIVE Spotlights B&B Foreign Car Repair

DRIVE Spotlights B&B Foreign Car Repair

The shop, located in Napa, California, services all makes and models, and specializes in electrical diagnostics.

B&B Foreign Car Repair is a family affair. While that’s not unusual for any local business, what stands out is that it’s run by “dad and daughters.”

When owner Ron Correa bought the business five years ago, B&B was a 2.5 bay shop with two employees. In five short years, it now has 3.5 bays with a total of 7 employees. That includes Ron plus 3 of his daughters. Christina, the oldest daughter, is the office manager and service advisor. Sophia is Ron’s youngest daughter and runs marketing plus is a service advisor. And middle daughter, Cindy is an apprentice tech. In addition, Caleb, the lube tech apprentice is Christina’s godson! To say that B&B is a family affair is putting it mildly. Running the business is a passion for the entire family.

Ron loves owning his own shop and working with his family. “I’m very proud to have my girls all working with me. Together we are a great team! And we all love the business,” says Ron.

The Correa’s family shop is located in Napa, California. Although famous worldwide for its wines, it’s also a tight knit community that is centered around family. There’s always live music and festivals. Plus the beautiful outdoors offers hiking, biking and kayaking along the Napa River.

B&B Foreign Car Repair started out specializing in VW Bugs. It has now grown to a business that services all makes and models, and specializes in electrical diagnostics and trailer tow wiring.

Dad and daughters know that there are a lot of auto repair shops in Napa. So they know how important marketing is to stand out to both customers and future customers.

As Sophia says “Concentrate on marketing all the time. Don’t let up promoting your shop!”

B&B has partnered with DRIVE on its website, social media platforms and DRIVE is also its business consultant. In fact, B&B just finished out its best month ever.

“We don’t let anything stand in our way. The entire team are quick learners which is another reason why we’re so successful today,” says Ron of his team.

It’s not just marketing that makes a shop stand out. B&B offers digital vehicle inspection reports. It has found that customers really appreciate the transparency. The word-of-mouth that it has received because of its DVI system has been excellent.

If Ron had some advice it would be “If you pay your employees cheap bananas, you’ll just have a bunch of monkeys – aka – high quality employees require high quality pay and benefits.”

Also, B&B increases their labor rate often. “Don’t ever strive to be the cheapest shop in town. Customers will continue to come to you for your honest and personable service,” Ron added. Plus another crucial point for any shop owner, location is key. Find a shop with plenty of parking for all those cars you’re working on.

DRIVE, a Monrovia, California-based consulting group, provided this article.

You May Also Like

SKF Vehicle Aftermarket Extends Auto Hub Warranties 

SKF says the expanded full warranty covers the company’s complete lineup of premium auto hub components.

SKF Vehicle Aftermarket North America announced Jan. 1, 2023, that it will increase its warranty offer across its entire line of automotive hubs from three to five years. The expanded full warranty covers SKF’s complete lineup of premium auto hub components and delivers greater product assurance and long-term protection to customers. 

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

Consumer Study Shows More Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

Industry Council Updates Auto Glass Safety Standards

Revision highlights importance of proper calibration on ADAS-equipped vehicles.

Other Posts

DRIVE Salutes Vernal, UT’s Advanced Towing & Automotive

When you take care of your customers, says owner Mark Showalter, they’re likely to become a repeat customer.

Mitchell 1 Integrates Nexpart Online Catalog

Integration designed to improve real-time search for multiple suppliers, allowing for faster purchasing decisions.

Bosch Releases Hydro-Boost Power Brake Assembly Program

Hydro-Boost Power Brake Assembly now available to independent repair shops and DIY’ers.

TechForce Foundation Names ‘Techs Rock Awards’ Winners

Grand prize winner, Daniel McCrum
receives more than $10k in prizes from TechForce and its industry partners.