Business Basics - Does A Win On Sunday Still Give Your Team A Boost?

Does A Win On Sunday Still Give Your Team A Boost?

As a business owner, you know that a dream team of superstars won't succeed if they can't work together.

Since the first chariot driver crossed the finish line ahead of his nearest Colosseum competitor, race fans have been trying to capture the same winning formulas for their own vehicles. Experts call it the “Win on Sunday, Sell on Monday” adage and, as with any lucrative marketing technique, they have the numbers to back up its success.

When the Big Three American vehicle manufacturers had factory-backed race teams, there was significant influence tied to a brand’s Sunday on-track performance to its Monday dealer sales performance. Even today, product manufacturers of all types want desperately to be associated with winning so they spend untold amounts on sponsorships, badging and team support.

From the Roman teenagers looking for similar wheels as their hero Scorpus, to drag racing fans seeking the same energy drink consumed by drag racer Brittany Force or the iconic #3 Mr. Goodwrench jackets worn by Dale Earnhardt, to anything associated with Max Verstappen following an F1 victory, we want to be associated with and be like our racing heroes.

But, as easy as it can be to cheer for a driver, real victory is not acheived alone.

Whether they are climbing Pike’s Peak’s 12-1/2-mile, 156-turn Race to The Clouds in less than 8 minutes; holding on during a sub 4-second Funny Car pass at the NHRA Arizona Nationals; winning the LMP2 Class at the IMSA WeatherTech 24 Hours of Daytona by .016 second after 754 laps; or sitting still and doing nothing for 1.88 seconds while the Red Bull F1 racing pulls off a blink-and-you’ll-miss-it four-tire pitstop, winning drivers acknowledge that they can’t do their jobs without an amazing team.

“As a business owner, it won’t necessarily be to your benefit to have a group of superstars who have trouble working together.“

As a business owner, it’s crucial to your success that you have the right people in place to do whatever job rolls into your shop – at least the jobs you have determined to be appropriate for your continued growth. But, it won’t necessarily be to your benefit to have a group of individual superstars who have trouble working together.

To switch our analogies from motorsports to basketball, if you’re a supporter of a winner (I’d highly recommend jumping on the Cleveland Cavaliers’ bandwagon this season), you recognize how the team develops together. Superstars become mentors; role players step up in crucial moments to make critical game-saving defensive stops and amazing game-winning shots.

Contrast that with the NBA All-Star Game, in which the most amazing players from EACH team are thrown together for one game, in which everyone trys to out-highlight each other. Sure, it’s fun to watch for an hour, but over the course of a season (I’m looking at you, 2004 U.S. Men’s Olympic Basketball team), dream work does not necessarily make the team work.

Our management articles this month give you some practical, applicable advice on how to build your team, starting with yourself. Our technical content provides training intended to help your service advisors and technicians master real-world situations. Winning tomorrow starts with playing together today.

You May Also Like

Timeless Quotes To Teach & Inspire

We hear plenty of opinions in the aftermarket – some of them are worth listening to.

A great quote only gets better with age. It can stand up to changes in society, technology and morals. Here are six quotes that every shop owner should live by:

“People like to talk about a job well done and equally like to complain when a job is badly done.” 

Do You Want The Bad News Or The Good?

When it comes to the tech shortage, the news is that we can all do something about it.

Keep On Rockin’ Into The New Year

There’s plenty of room for RockStars if you’re ready to shine. 

Loving That ‘Old Car’ Smell

No matter how old it was, or who it belonged to, every time you got inside an old VW Beetle, it had a unique smell

Being Happy Can Get In The Way of Being Successful

The key to growth isn’t not fake it ‘til you make it – it’s believe it until you become it, according to Bryce Kenny.

Other Posts

Tool Intel: Why Are There So Many Screwdrivers?

Screwdrivers come in many shapes and sizes, and they are not created equal.

What Makes A Ratchet Wrench Work?

The tool that pivots its head back and forth to turn a fastener is indispensable to most vehicle repair procedures.

NKC Schools’ Jack Stow A Real Vehicle Care RockStar

This automotive instructor is teaching kids about more than just repairing cars -the industry needs his vision!

Pricing Alignments Properly Makes Dollars and Sense

If you can explain why an alignment is needed to the customer, chances are they will never haggle on the price.