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Customer Communication: Lessons From Virtual AAPEX Experience

The Virtual AAPEX Experience meant first class training experiences are easier to access and more effective than ever.

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Customer service comes in many different styles, but one thing is always in fashion — good communication. During the recent Virtual AAPEX Experience, Doug Kaufman, editor of ShopOwner, talked with Tim Allbritten from BG Products and Jesse Meddaugh from 360 Payments about how their very different products foster very similar conversations.

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