November/December 2019 Archives - Shop Owner Magazine
Skin Deep: An Unblemished Look At Tattoos And Hiring

So maybe you don’t have a tattoo. And maybe you don’t have purple hair. But it’s important to look beyond that and get to know the person sitting across from you … because that might be the person whom you’ll be interviewing next.

Delivering A World-Class Customer Experience

Putting all of these elements together – consistently – can make the difference between a one-time customer and a customer for life.

The Most Wonderful Time Of The Year

As a trade journalist covering the automotive aftermarket, the Automotive Aftermarket Products Expo (AAPEX) is our Super Bowl, and it takes place in late October/early November every year in Las Vegas, said Shop Owner Editor Josh Cable.

Miles Auto Service: Miles Ahead Of The Competition

Fred White, owner of Miles Auto Service in Sewell, New Jersey, admits he’s learned plenty from his mistakes as a shop owner, particularly in his previous two shops.

The Key To Establishing An Excellent Reputation In Your Market

Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”