November/December 2012 Archives - Page 2 of 2 - Shop Owner Magazine
Bill’s Quality Auto Care Lives Up To Its Name And Keeps Customers Coming Back For 19 Years

Bill’s Quality Auto Care Owner Bill Garcia was “green” before green was even popular. When he opened his shop in Simi Valley, CA, 19 years ago, it was a given that he would promote best practices such as recycling waste oil and metals. And he and his staff are always working to make the shop as energy efficient as possible.

Selling an Independent Auto Service Business: An ‘Emotional Rollercoaster’ For Both The Buyer And The Seller

“Am I supposed to just keep working until I drop dead?” is a question many Baby Boomer generation business owners may ask themselves sooner or later. Jim Hermansader, a veteran of the automotive service industry who had spent 43 years, since he was 18 years old and fresh out of high school, in a family-owned business, had to ask the question out loud when he received some pushback from those who challenged his decision that it was time for his business to change hands.

Call The Top 3% Of Your Customers In December

The holiday season is right around the corner, so do what your competition will never think to do. Identify the top 3 percent of your active customers, as well as the individuals who have referred the most people to you over the past year. Then set aside time to call them during the middle of December.

Want More Customers In January? Touch The Right Hearts In December

So your business is going to be closed on Christmas day, and you’ll be at home with your family. Lucky you. Unfortunately, this is not the case with many who work in your local police department, fire department, emergency rooms and animal rescue services.