With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
With a name like Knight’s Automotive Repair – and a logo to match – it’s only fitting that a full suit of armor in the shop’s waiting area greets customers. In fact, owners Peyton and Nancy Knight have received quite a few medieval-themed gifts over the past 34 years of providing automotive service in the Ledgewood, NJ, area.
Like heading to the doctor for an annual checkup, preventive care can be an important tool to maintain the health of your business. The following are a couple of areas to keep in mind to help reduce your employment headaches in the future, or better yet, prevent them in the first place.
Overcome common pitfalls when creating your website messaging to help boost your shop’s reach and customer engagement levels.