As the new editor of Shop Owner, I want to build upon what has already been established within the pages of this magazine. Your day-to-day is about solving other people’s problems, so I want to help you solve the problems facing your business. From HR issues and marketing to customer service and keeping up with today’s technology, I want to cover it all, says Kristen Criswell, editor of Shop Owner magazine.
These days when you get into your car and you want to listen to music, you wirelessly connect your smartphone via Bluetooth to your car’s sound system and rock Spotify. But it wasn’t always like that, kids. First, there was this thing called radio. You turned it on and hoped it would play something you wanted to hear. Most of the time, you just took what you got because the alternative was silence.
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
In this tight labor market, it’s getting harder to find good help. But that doesn’t mean you should hire every Tom, Dick and Harry with a pulse and a driver’s license.
If you’re a procrastinator, there’s a really good chance you’ll bookmark this article to read later. That would defeat the purpose. Sort of like that book “How to Improve Your Memory” that I can’t seem to find. It’s been over two hundred years since Benjamin Franklin famously said, “never leave that ’till tomorrow which you can do today.” One would think that’s ample time for that success tip to catch on with the human race!
Wouldn’t it be nice if cars came into your shop with an ATM machine in the dash? After you fixed what was necessary on the car, you put in your shop credit card, punched in the invoice amount and the money due came out. I’m hoping to make service writing seem that easy.
Personal service with a smile, quality work, and fair prices are a difficult set of standards to find at a single automotive repair shop in Tyler, Texas. However, one shop stands out among the rest – Robertson Automotive, a Confidence Plus Certified Service Center and Auto Value customer of ABC Auto Parts, Ltd. This repair shop offers a completely different experience upon entering the building.