July/August 2011 Archives - Page 3 of 3 - Shop Owner Magazine
Don’t Overlook The Easy Dollars To Add To Your Bottom Line

As I began to review the profit and loss statements from last month, I was reminded of something I learned long ago. Financial data, although very useful, is just a snapshot of the past or history. Whether applied to our business or our daily lives, we can either use this data to improve or make corrections that will change our financial future, or repeat history and continue with the same results.

Staying Current Keeps California Shop Successful And Makes Great First Impressions With Customers

Training and technology updates help preserve West Escondido Automotive & Transmission’s status as a premier repair facility.

Managing Company Assets To Enhance Your Shop’s Revenue Potential

Financial subjects are dry and usually at the bottom of the shop owner’s list of desirable activities, but, typically, they are the number one reason for poor performance or failure.

Brand: The Promise Of An Experience

Imagine choosing a car repair shop. The shop’s ad caught your eye in the newspaper by the clean, attractive look. You checked it out on the shop website, and not only found easy directions to its location, but also saw pictures of the people who worked there, along with a sparkling clean shop.

Executive Interview: Phil Moore, Senior Vice President, Federated Auto Parts; John Marcum, Marketing Services Manager, Federated Auto Parts

Federated Car Care Center membership has grown significantly over the last several years. What makes this such a popular program?