Learning To Manage The Changing Workforce
If you’re like me, in the over-50 age bracket, it’s no surprise that you view the world a lot differently than the younger generation. On the other hand, people from the younger generation will struggle with many of the values and ethics of the older generation. When you consider the diverse demographics of today combined with a multi-generational workforce, it’s easy to see how the differences in values and behavior are having a profound impact in the workplace.
Do You Know Your Customer’s Lifetime Value?
Let’s talk about the lifetime value of a customer and what that value means to you. Lifetime value has many meanings and has been analyzed by folks who are a whole lot smarter than me.
Sales Down? Before You Blame Your Service Advisors …
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with the adequate recommendations.
Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as “The Wild, Wild West” because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your shop’s reputation.
The Best-Kept Secrets to Dealing with Sales Objections
When it comes to dealing with objections, most shop owners shut down as soon as the customer says, “It’s too much money” or “I’d like to think it over.” There are a number of reasons why, but the single most common reason is that shop owners don’t know how to handle the objections.
Use Cause-Related Marketing to Boost Sales
If you’re looking to increase your repair shop’s exposure in your local community, a cause-related event is virtually guaranteed to get some much-desired exposure, help you earn the trust and respect of your current and potential customers – and, not to mention, help out a great cause.
Protect Your Business with the Right Insurance
Starting a business is expensive and the capital that you’ve poured into your company can disappear in an instant if a major weather event damages your offices or one of your products injures someone.
Training Is An Attitude
Equipment, training and information costs are rising dramatically for any shop wishing to remain at the leading edge of automotive technology.
Checklist For Building A World-Class Shop
We work with many world-class shop owners throughout North America, and, over the years, we’ve discovered that the majority of them have a number of things in common. Beyond the fact that they are owned and operated by people who have clearly defined goals, the right ethics and a commitment to customer satisfaction, there are a number of other things we’ve discovered about both their facilities and their employees.
Leading By Example: Focus On Core Strengths To Build A Stronger Team
Admiral Richard E. Byrd, one of the world’s greatest explorers, once said, “Few men during their lifetime come anywhere near exhausting the resources dwelling within them. There are deep wells of strength that are never used.”
World Wide Automotive’s Formula For Success: A Daily Commitment To Customers, The Community And The Environment
Combining Owner Don Seader’s expertise in the automotive trades and his wife Melinda’s experience in marketing and environmental management, WWAS has gone on to be recognized as both an automotive service and an environmental business leader in Indiana.
No-Brainers For Success: Own Customers For Life
You’ve just repaired a vehicle and your female customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really belong to you? Is she really yours?