Set Your Shop’s 2014 Goals – And Ensure You Accomplish Them
Most shop owners understand the importance of setting goals, but are lost when it comes to the rationale for setting their goals, how challenging the goals need to be, and the types of goals that need to be set. This article will address each of these considerations to help you get your shop on the right track for 2014 and beyond.
Executive Q&A Part 2: Art Blumenthal, Nationwide Automotive Aftermarket Business Broker
In the second of a two-part series, we delve deep into the process of selling a business by interviewing Art Blumenthal, nationwide automotive aftermarket business broker, who provides business valuations, exit planning and buying and selling adviser services. Part one of the executive interview appeared in the November/December issue of Shop Owner.
Avoid Customer Disservice At Your Shop
There’s a lot of talk about the importance of providing quality customer service and superior customer experiences to improve customer loyalty and sales. In fact, these topics are the primary elements of my training and consulting practice for the tire and auto service industry. On the flip side, there’s relatively little dialogue about the aspects that turn customers off, harm customer relationships and can ultimately have customers not only leave your business for a competitor, but do so while complaining about your business to everyone with whom they come into contact.
Embrace E-Communications: A Lesson In Customer Satisfaction, Engagement
The way customers prefer to communicate is changing, and there are great opportunities for every business owner to reach them more efficiently through E-communications. Email, social media (Facebook/Twitter) and texting are just a few of the electronic communication channels we use that benefit both our customers and our shop.
