February 2023 Archives - Shop Owner Magazine
The Last Word: Adapting To Enduring Expectations 

Opportunities to reach your customers are easier to use and more effective than ever.

Jerry’s Automotive Service, Waukesha, WI  

Shop owner Harrison Keyes highlights his team’s contributions to shop success.

AI Hallucinations

What does artificial intelligence think your team and your services look like?

Don’t Sell Shocks And Struts; Educate Customers Instead

Success comes down to informing customer about the benefits of replacing worn or damaged components.

Build A Winning Culture By Allowing Failure

Yes, strive for victory, but great shops know that solid training moments come by learning from mistakes.

How To Pick The Right Battery For Your Customers’ Needs

Providing your customer with the correct group size and type of replacement battery is more important than ever.

Five Essential Roles A Shop Owner Must Play

There are seemingly infinite roles you’ll play as a shop owner, but these five are the foundation for success.

Clean Oil From Driveways And Bays Overnight

Oil-eating microbes clean beneath the surface to restore driveways and garages to a like-new appearance.

Shop Profile – JO•CO Auto, Merriam, KS

Alan Heriford is so committed to training, culture, respect, love and success that luck doesn’t need to be considered. 

Does A Win On Sunday Still Give Your Team A Boost?

As a business owner, you know that a dream team of superstars won’t succeed if they can’t work together.

February Digital ShopOwner Magazine Available Now

Every issue of ShopOwner includes valuable business management and technical editorial content.