2016 Editions Archives - Page 4 of 4 - Shop Owner Magazine
Buying And Selling: A New Generation Of Buyers

“As long as I can remember, ever since I was a kid, I always wanted to be my own boss,” was the remark made by new business owner Dallas Griswold when asked what had made him decide to buy his own business. Nothing can better define the entrepreneurial spirit than that simple response, which really tells the whole story.

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Boost Your Shop’s Visibility With These Marketing Techniques

In 1995, we moved our shop from the corner of a busy intersection to a sunken strip mall a half-block from the main road. We went from 100,000 cars driving by every day to 1,000 — maybe 1,500 on a great day. We went from a locked-in customer base to building a customer base from scratch.

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Online Marketing Strategies To Attract And Retain Customers

The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.

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Boosting Productivity Through Collaboration

Most meetings are – at best – boring and a waste of time. For most shops, meetings aren’t a positive experience. That’s because many team meetings fall into one of two categories: either the boss pulls everyone together to scold and lecture about problems, or the team uses the meeting as an opportunity to complain, whine and make excuses.

The Total Service Experience: Make It Exceptional From Start To Finish

Our mission at Repair One is “to provide quality and dependable auto repair and service with complete integrity and to build long-term relationships based on honesty, service and respect.” In order to accomplish our mission, many steps and procedures must be in place and consistently followed.

Pickering’s Auto Service Committed To Improving Quality Of Service

A fifth-generation family-owned business, Pickering’s Auto Service boasts a 40-year legacy of quality, customer service-oriented repairs in Lakewood and Arvada, CO. But even with that heritage, Marketing Director Taylor Pickering explains that they are always looking for ways to improve, whether it’s a new customer service program, new technician training or updating the shop’s website.

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Interacting With A Buyer Of Your Shop

As an expert in your business, you can play a valuable role in staying engaged and working in partnership with your broker. While some brokers, especially those who sell commercial real estate, go out of their way to keep buyers and sellers from directly interacting, this is rarely the best method to achieve a successful sale of a business in the shortest amount of time.

5 Easy Ways To Drive Up Your Sales

If the customer doesn’t feel comfortable with you, it will be a challenge to sell repairs and services. You should always sell yourself first. After the customer is sold on you, you then need to sell them on the technician who is working on their vehicle.