Advertising Does Not Work, And I Can Prove It!
Got your attention? Great! Now let me tell you what I really think. Advertising DOES work. Did the title of this article grab your attention? You bet it did. I purposely phrased the title in that way in order to get your attention. That’s advertising.
The Power Of An Assumptive Close
We all know that people love choices, especially when they are making a purchasing decision. But when selling diagnostic services, you need to use an “assumptive close.” This means you just assume that the customer is going to authorize your recommendation.
Save Money While Generating Happier Customers
A customer returns to your shop and is not happy. They tell you that you had replaced their alternator in the past, and it recently failed while they were out of town. Most shop owners and service advisors will then ask the customer why they were not contacted before the customer authorized the repair. Asking that question first is a mistake, because it will immediately put the customer on the defense and escalate their anger.
Want to Increase Your Brake Business?
To begin, every vehicle that enters your shop should be subject to a “no wrench” inspection. This inspection should include a list of items that can be visually inspected without the disassembly of any components. This “no wrench” inspection virtually takes no additional time for the technician to perform.
Getting Employees To Adopt The Right Culture
How many times during the day does a customer stop by or call, and ask to only speak with you, the shop owner? Do you know why? It’s because in general, the experience the customer has when dealing with the owner of a business is much different than when dealing with an employee.
A Customer Asks, ‘What’s The Worst Case Scenario?’
Don’t ever let yourself be misled by this question. All of the options that you offer have one thing in common – they’re all good options, otherwise you wouldn’t be offering them.
Encouraging Innovation And Shop Improvement From Within Your Team
As I look back over my 30-plus years in business, and reflect upon the things our company has done to grow and improve our business, a lot has changed as it relates to the movement (and obtainment) of information.
Optimal Auto Care: Specialization Fuels Success Of Santa Cruz, CA, Shop That Has Serviced BMWs For More Than 20 Years
When you’ve been in the automotive repair business as long as Nate Smith has, you learn a thing or two about running a successful shop. First and foremost, the customer always comes first. And second, specialization can be the key to success.
Time Management And Achieving Balance
A few months ago, my mom passed away. She lived a long and fruitful life working hard as a single mother to ensure her three children had food on the table, a roof over their head and clothes on their back. Not an easy feat in the early 1960s in a small, western NY town. Looking back at my upbringing, I recall we didn’t have as much “stuff” as my friends in school, but one thing she always had for us was her time and love.
Executive Interview: Mike Allen, Vice President, Federated Auto Parts
Mike Allen began his career in the automotive aftermarket as a district sales manager for Raybestos, calling on NAPA. After 17 years with the brake company, he joined Federated Auto Parts as vice president to work alongside some of the most respected leaders in the industry.
Marketing Auto Service In The Coming Years: Analyze Your Customer Base First To Help Determine Ideal Mediums For Your Message
For decades, shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, print media, radio and TV, and, to some extent, local grassroots marketing programs.
Motor Works, Inc.: Successful Rockville, MD, Shop Is Built On A ‘Winning Combination’ Of Confidence In Staff And Respect For Clientele
When you’ve been a shop owner as long as Greg Skolnik has – since December 1979, to be exact – you’ve learned a thing or two about running a successful automotive repair business: Like ways to retain top-notch employees and how to build relationships with customers that keep them coming back year after year.