New Hampshire Shop Repairs Vehicles to Precision: Dick Horan’s Precision Imports Fixes Vehicles Other Shops Can’t
Precision Imports in Manchester, NH, is a clean, modern vehicle repair facility with nine bays, and housing the latest in scan tool technology to fix a variety of import vehicles for a wide customer base. But when owner Dick Horan opened the doors 31 years ago, the shop could hardly be described as state-of-the-art.
Things to Consider Before Opening Your Second Shop, Part 3
If you talk with my wife or my clients, you would quickly learn that I have issues regarding control. I want to have control of my life and my future, and knowing the individuals who run automotive service businesses as I do, I know that control of your life, control of your destiny and control of your property is very important to you as well.
Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI
For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.
Volz Bros. Auto Service – Brand-Building Efforts Pay Dividends in Customer Loyalty
There’s no place like home, and for John Volz, home in this reference is the Volz Bros. Auto Service shop that he started 28 years ago. After 20 years of working 50-60 hours a week building his business, Volz sold the Grass Valley, CA, repair shop in 2001 to shop foreman Bill Greenman to retire to the Oregon coast where he spent seven years. Then, moved back to Northern California in 2008 to work in the auto parts business.
The Training and Education Value Proposition
Whether you are a business owner or an individual, continuous education and training improves your return on investment. The key is to have a plan that can be implemented and measured.
Tips for a Successful Direct Mail Campaign
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.
Don’t Assume That Person is Qualified to Handle Your Social Media
There seems to be a common misconception in the business world that because “new media” involves technology, college-age people are automatically qualified to manage it. Don’t make this mistake! At the very least it could cost you wasted time and resources. Potentially, it could wreck your company’s hard-earned reputation.