Chino Autotech Prides Itself In Customer Care And Expert Repairs
Jim O’Neill and his Chino, CA-based repair facility, Chino Autotech, have earned enough accreditation to make a cardiologist blush. The shop is an Auto Club of SoCal Approved Auto Repair Facility and an Auto Value Certified Service Center. O’Neill sits on the NASTF Service Information/Communications Committees; he is an ASE CMAT-L1, Calif. Smog Check Technician and an AMI AAM Accredited Automotive Manager. Jim also completed Northwood University’s Leadership 2.0 course in 2009.
Attitude And Appearance Are Everything: First Impressions Run Deep In Attracting And Keeping Customers
As business owners, there are two types of customers that we need to focus on: external and internal. Let’s first talk about the internal type, our employees. Although we don’t think of our employees as customers, in a roundabout way they are our customers.
Eight Pay Program Tips That Generate Happy Technicians
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team.
Signage And Projecting A Professional Image: A Cohesive Message Ensures Optimal Impact Of Your Shop’s Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We’ll talk about what message you’re communicating without even uttering a word to your customer. We will look at ways for you to improve on the message you’re sending and help you set your shop apart from your competition.
Is It Safe In There? Protecting Your Shop From Hidden Dangers
Have you ever noticed that extension cord stretched across the floor? How about that air hose? A couple of parts here, or there? What about your lifts? No big deal, right? Well, these things can be a big deal, if you’re not careful.
Executive Interview: Carolyn Cook, ACDelco General Director
Carolyn Cook, ACDelco general director, has been a field parts representative, regional parts manager, parts processing center plant manager and – most recently – director of aftersales for Chevrolet Europe. Since taking the reigns of ACDelco in July, Cook has spent a considerable amount of time on the road, talking with warehouse distributors and independent service centers about their businesses.
Building Your Brand: More Than Just Creating A Logo
In the July/August 2011 issue, we reviewed the value of developing a brand for your company, built on the “promise of an experience.” Oftentimes, people assume that a brand is just a logo used on marketing materials. A brand goes far beyond having a logo.
The Three Most Common Budgeting Errors
When it comes to creating a budget, it’s essential to estimate your spending as realistically as possible. Here are three budget-related errors commonly made by small businesses, and some tips for avoiding them.
Offer Financing Options During Tough Economic Times
At Elite we believe that all shops should have financing options available for their customers. I realize that since the collapse of the economy money has been tight, and it is now a lot harder for many people to qualify. But before you judge the success of your financing programs based on the percentage of your customers who qualify, consider that by offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs. There’s no doubt about it: This in itself will help you bring in more customers during tough times.
With Today’s Customer … It’s Value That Sells
Value has always been a powerful motivator in marketing and sales, but with the uncertainty in today’s tough economic times, an emphasis on value is more important than ever before. Although you’ll find many definitions, I believe we can all agree that in the mind of your customers, value means getting the most bang for their buck.
Leverage Text Messaging To Strengthen Your Local Marketing Push
My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and “Web” is my middle name.
5 Proven Strategies To Grow Your Facebook Fan Base
Amy Porterfield, co-author of “Facebook Marketing All-in-One for Dummies,” presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook.
