Suzy Hopkins, owner of Jackson’s Body Shop in Clarksville, TN, believes that customers formulate an opinion about a business within the first eight seconds. Because of this, extra care has been taken to make the entryway and waiting room customer friendly. In addition, customers receive daily updates on the progress of their vehicle.
Below is the article as it appeared The Leaf-Chronicle website.
Jackson’s Body Shop acquires ‘customer-friendly’ feel
October 20, 2010
Walk through the front door of Jackson’s Body Shop these days, and it’s not your stereotypical experience at a collision repair shop.
The smell is fresh, homestyle popcorn; the scene is similar to the entryway of a clean, homey clinic.
All of this is by design for owners Mike and Suzy Hopkins. Jackson’s Body Shop is at 97 Beaumont St., at the corner of First Street.
"We’re trying to make it more customer-friendly, so we started at the front door," Mike Hopkins said.
And, the interior also features a woman’s touch now. Suzy Hopkins has looked around and read a lot about how to appeal to customers’ first impressions of a business.
"I read that a customer makes a decision about a business in about the first eight seconds. To impress them, we not only want to focus on quality service, but we want it to be a clean place that defies some of the perceptions that people have about auto body shops," she said.
To read the entire article, visit The Leaf-Chronicle website at http://www.theleafchronicle.com/article/20101020/BUSINESS/10200326.