Via a partnership with autotext.me, Christian Brothers Automotive Corp. is enabling customers to look under the hood alongside a technician from a new vantage point – their phones.
Through a text-messaging tool for the repair industry that sends automated updates on a car’s repair status – including photos, repair recommendations and estimated completion time – Christian Brothers’ partnership with autotext.me offers a uniquely digital vehicle inspection.
“This new text-message service sets Christian Brothers apart in the industry because it gives customers a rare opportunity – the chance to be in control of the car care process from beginning to end,” said David Domine, VP of technology solutions at Christian Brothers. “We worked closely with our entire franchise system to learn what would have the biggest impact for our customers and it was clear that an interactive, accessible mobile experience people can manage from their cell phones would change the way we’re able to serve them.”
Complimentary vehicle-health inspections have long been available at all Christian Brothers locations, with professional technicians visually inspecting more than 40 different systems and components for wear or failure. Those findings and measurements were previously documented on paper, attached to a clipboard and then used to discuss recommended services with the customer. Now, technicians are able to use a tablet or phone to document concerns such as swollen hoses, fluid leaks, cracked components, worn-out joints, loose bearings and fluid conditions. Photos and videos also can be included and annotated to further illustrate and educate customers on repair recommendations.
“The partnership will support Christian Brothers’ commitment to transparency and honesty as core values, with support from autotext.me to create a more meaningful, engaging customer service experience that both educates and builds trust,” the company said in a news release.
For more information on the new text-message service by autotext.me available at select Christian Brothers’ locations, visit: www.cbac.com.