Turning Employees Into Salespeople
Looking for new ways to address flat sales and low profitability? Try turning all your employees into salespeople. Regardless of an employee’s position or job description, there’s an opportunity for people at all levels to be salespeople. Here are eight ways to make sales part of every person’s job, adapted from Patricia Sigmon’s new book “Six Steps to Creating a Profit.”
Taking The Fear Out Of The Customer Experience
Fear is standing between you and a long-term relationship with your customer. You need to change their minds, show them that you’re different and overcome that fear to build trust. In essence, you need to take care of them.
Leveraging SWOT Analysis
As I teach all of my clients, effectively improving an organization’s sales and customer service effort should begin with an honest evaluation of the company’s current performance to establish a baseline from which improvements can be addressed and measured. One of the best ways to clearly gauge current performance is to perform a SWOT analysis.
Valuable Perks To Keep Your Shop ‘Top Of Mind’
What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the average customer comes in twice per year. If you can get each one to come in once more every year, you would grow your sales by 50% without spending a dime.
Encourage Bad News
The other day, one of my service adviser’s came to my office to discuss the past week. We made an agreement that we would meet in private at least once a week to discuss his successes and challenges, and also discuss ways to improve our service. After telling me all the good stuff, he informed me of a situation where he dropped the ball, which resulted in a very upset customer.
Tennessee Shop Offers Discounts To Customers In Need
Price is often the biggest sticking point in an auto repair job. Some customers just have no feel for what certain services or parts cost, others have perhaps been treated poorly in the past (or are cheap), and some just flat out do not have the money. Choices need to be made between fixing a vehicle or paying rent or buying groceries. For those customers, a shop in Gallatin, TN, is going beyond typical customer service and actively trying to help.
Winning Over A Tough Customer
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns? Each of these kinds of tough customers can put a kink in our day if we let them.
Be Careful Not To Make A Sale For Your Competition
A few years back, my service advisor was speaking to a customer about the condition of her tires. He explained in detail that the tires on her car were worn to the point that she needed to replace them and recommended that she do this before the winter. She believed my service advisor and was thrilled he took the time to educate her. But, he forgot one important part of the sales cycle; Asking for the sale.
Are Your Salespeople ‘Winging It’ On The Phone?
Each and every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. So, be honest, are your salespeople properly equipped to optimize each and every phone interaction they have with potential customers?
The Path To Shop Growth Is Adaptable Leadership, Service
The NACE | CARS 2014 Conference wasn’t just about the next great tool or the latest technical information, it was also about running a better shop. Key to running a better shop is improving customer service and employing a motivated, professional team. These issues were the focus of Kim Trochlil, national account manager for Leadership
The Case For Consistency: Exceeding Expectations Builds Customer Loyalty
No customer likes surprises when it comes to doing business with any type of service provider. When customers can count on consistently great service each time they do business with you, their confidence increases and they are far less likely to shop around for their vehicle service needs. But when the customer’s experience is inconsistent
Want To Improve Customer Retention And Increase Sales?
Every car that’s in your shop today will need service and repairs in the future. True? So, the question is: Will they come back to you? Here are a few tips you can apply during the customer visit to increase sales and get your customers to return to you: • Make sure that you review