Rising Above The Competition In Competitive Times
We all know that vehicles are being built better, they are lasting longer, and the competition for auto repair customers is heating up. Accordingly, shop owners are constantly looking for ways to add value to their services in order to separate themselves from their competitors.
Why Your Shop Needs To Offer Options
People love choices, so if you want to build a more profitable, successful auto repair business, you need to offer your customers options (like a repair with a longer warranty, for example) at every opportunity.
Habits To A Highly Effective Sales Professional
Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. The Seven Habits themselves are a simple set of rules for life and powerful principles anyone can apply to improve their personal productivity and performance. In this article, we’ll look at each of the habits and how they apply to maximizing success as a sales/customer service professional.
4 Common Sales Errors
When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don’t find out what the customer really wants. For example, what if the customer says, “Your price is too high.” It’s a knee-jerk reaction to offer a lower price. Instead, be proactive and try to uncover the unique buying criteria important to that customer so the price objection doesn’t come up in the first place.
Defining Your Brand Strategy And Telling Your Shop’s Story
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand – its image in the community. And you can either choose to look, sound and act like everyone else, or you can choose to build your own brand, tell your own story and set yourself apart.
Bosch CEO: ‘Connectivity Makes Cars More Efficient’
Cars still have their best days ahead of them, according to Bosch. The global company believes connecting vehicles to the Internet makes them safer, more fun to drive and reduces fuel consumption.
Be Careful Not To Make A Sale For Your Competition
A few years back, my service advisor was speaking to a customer about the condition of her tires. He explained in detail that the tires on her car were worn to the point that she needed to replace them and recommended that she do this before the winter. She believed my service advisor and was thrilled he took the time to educate her. But, he forgot one important part of the sales cycle; Asking for the sale.
Are Your Salespeople ‘Winging It’ On The Phone?
Each and every interaction your salespeople have with potential customers on the phone is an opportunity to enhance customer relations, the image of your business and increase sales. So, be honest, are your salespeople properly equipped to optimize each and every phone interaction they have with potential customers?
What You Need To Know About Selling Struts
Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t know when struts or shocks were bad until they completely failed. I’m finding that my clients, and most shop owners who I speak with, don’t know either.
Brand-Building Efforts Solidify And Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. They also have more choices when it comes to service – from specialty providers to dealerships to chains that seem to have shops on every corner.
What Is Your Roadmap To Profitability?
Your roadmap begins with collecting all the labor dollars for your technicians’ time. Through measuring and managing, you can determine whether or not you are collecting all the labor dollars that are available to you, or if you are leaving money on the table. Once you start measuring a few important metrics, especially effective labor
The Case For Consistency: Exceeding Expectations Builds Customer Loyalty
No customer likes surprises when it comes to doing business with any type of service provider. When customers can count on consistently great service each time they do business with you, their confidence increases and they are far less likely to shop around for their vehicle service needs. But when the customer’s experience is inconsistent
