With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors have to be razor sharp when that phone rings. Although there is no silver bullet that will allow you to...
And here we are again. With all the Google changes, small businesses are scrambling to avoid being relegated to the Internet's junk bin. Let's stay on top of it. Whether it's Google Search, social media or what to do with Google+, you'll find answers to the most challenging questions, in...
In the world of auto repair and service, one thing is certain: You are going to lose customers. They will move, no longer have a need for their vehicle, turn to one of your competitors, or buy a new vehicle and then take it to the dealer for service.
More than 100 vehicles were inspected in October during the first-ever consumer vehicle check-up event conducted by the Car Care Council in conjunction with the Northwood University International Auto Show in Midland, MI.
The holiday season is right around the corner, so do what your competition will never think to do. Identify the top 3 percent of your active customers, as well as the individuals who have referred the most people to you over the past year. Then set aside time to call...
So your business is going to be closed on Christmas day, and you'll be at home with your family. Lucky you. Unfortunately, this is not the case with many who work in your local police department, fire department, emergency rooms and animal rescue services.
There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount they charged for their repairs and services was typically not public knowledge. If customers wanted to know how much it would cost to perform a specific...
