What’s Your Exit Strategy?
I recently asked a friend in his late 50s about his plans for retirement. He told me he expected to die at his desk – and he was serious. He gave no thought to a time when he wouldn’t be in his business. Part of being a proactive business owner requires that you look a few moves down the chessboard – whether that means keeping the business in the family, turning it over to a management team so you can golf more or selling the business.
Building A Hybrid Service Industry
In 2012, Matt Curry, former owner of Curry’s Auto Service shops in Virginia, founded The Hybrid Shop to solve an emerging problem in the growing hybrid automobile market. “The only solution for hybrid vehicle owners experiencing poor vehicle performance is to go to the dealer and have the battery replaced,” says Curry. He adds that the cost of a new battery can run as high as $4,000. “That’s the only solution that a dealer offers.”
7 Tips On Delivering Extraordinary Service
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming back. There will be no greater key to your success in the coming years than your ability to create a memorable customer experience that shows your customers you genuinely care about them, so here are seven tips that will help you deliver extraordinary service, and keep your customers coming back to your shop for years to come.
Resolve To Keep Your Online Marketing Resolutions
Last year, I described resolutions as promises you make to yourself in hopes of making a positive difference in your life and the lives of others. You know … those promises you usually break before the second week of January! How about breaking that cycle? Let’s revisit some of those resolutions from 2013 and take a look at new resolutions for 2014.
Mark’s Auto Service: Staying Modern While Remembering The Past
In a society that is increasingly becoming accustomed to instant gratification (you can find just about any information with a quick Google search), it should come as no surprise that the motto at Mark’s Auto Service in Rockford, IL, is, “We fix it all, right here, right now!”
Embrace E-Communications: A Lesson In Customer Satisfaction, Engagement
The way customers prefer to communicate is changing, and there are great opportunities for every business owner to reach them more efficiently through E-communications. Email, social media (Facebook/Twitter) and texting are just a few of the electronic communication channels we use that benefit both our customers and our shop.
Executive Q&A Part 2: Art Blumenthal, Nationwide Automotive Aftermarket Business Broker
In the second of a two-part series, we delve deep into the process of selling a business by interviewing Art Blumenthal, nationwide automotive aftermarket business broker, who provides business valuations, exit planning and buying and selling adviser services. Part one of the executive interview appeared in the November/December issue of Shop Owner.
Avoid Customer Disservice At Your Shop
There’s a lot of talk about the importance of providing quality customer service and superior customer experiences to improve customer loyalty and sales. In fact, these topics are the primary elements of my training and consulting practice for the tire and auto service industry. On the flip side, there’s relatively little dialogue about the aspects that turn customers off, harm customer relationships and can ultimately have customers not only leave your business for a competitor, but do so while complaining about your business to everyone with whom they come into contact.
Use Data To Analyze Your Business, Improve Bottom Line
With the increasing ability to collect data electronically, shop owners are sitting on huge piles of data relating to various facets of shop operation. What are the best ways to comb through the data and determine the metrics that describe the productivity and efficiency of your business and allow you to impact it?
The Six Essential Success Traits Of Top-Performing Service Salespeople
Having spent 25+ years in the sales industry myself, I have seen a wide variety of salespeople, from dreadful to truly great with most somewhere in between. Of course, top-performing salespeople are invaluable to any business as they typically represent the 20% of the team that generates 80% of the revenue or thereabouts.
The Customer’s Budget Should Not Be Taken Lightly
If anything good came out of the recent recession, it’s that many people have learned to budget their finances. We are all well aware that there are times when the customer can’t afford all of the services and/or repairs that we are recommending. For example, a customer comes in for a 60k service and you discover that the car needs brakes on all four wheels and tires. The customer, due to budgeting reasons, declines the 60k service, but authorizes the brake work and tires.
With Holiday Downtime, Be Sure Your Customers Have Emergency Contact Information
If you’re going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you’re going to be closed and who to contact if your customers need any emergency service or repairs.