If anything good came out of the recent recession, it's that many people have learned to budget their finances. We are all well aware that there are times when the customer can't afford all of the services and/or repairs that we are recommending. For example, a customer comes in for...
If you're going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you're going to be closed and who to contact if your customers need any emergency...
Many shops in the northern part of the country go through a slow sales period during the winter months. And, while there is no way to get back those snow days when business literally shuts down, here are a few tips we can use to maximize sales this winter.
If you speak with most shop owners, they'll tell you that they think their shop is worth "X" amount of money. Ask them how they came up with that number, and they'll tell you it's based on what they heard another shop sold for, or it's predicated on their annual...
If you haven't heard from a customer for a longer than usual period of time, pick up the phone and give them a call! Years ago I developed a really easy way to start the conversation without sounding awkward or as though we were just looking for additional sales.
