What You Need To Know About Selling Struts
Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t know when struts or shocks were bad until they completely failed. I’m finding that my clients, and most shop owners who I speak with, don’t know either.
What Every Shop Owner Needs To Know About Accountants
In order to build a successful auto repair shop, there are a number of things you will have to do. You will need to have clearly defined goals, a plan, and you will need to surround yourself with successful people. You will need gifted techs and advisers, a great support staff, the help of marketing professionals and business coaches, and a great accountant as well. Unfortunately, most shop owners don’t understand how to find the really great accountants, they don’t know what to expect from them, and they don’t know how to utilize their services.
Brand-Building Efforts Solidify And Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. They also have more choices when it comes to service – from specialty providers to dealerships to chains that seem to have shops on every corner.
Do You Know Your Shop’s ‘Sellability Score?’, Part 1
It’s fun to imagine how much your business is worth. It’s not as much fun when you find out that for all the energy you poured into it, a business broker or potential buyer can’t see the value you can, or thinks your number is unrealistic.
Community Involvement Will Help You Grow Your Business
Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce or other local organizations. The community needs to know who you are and what you offer.
Tips For Safeguarding Financial Records
Some natural disasters are more common in the summer. But major events such as hurricanes, tornadoes and fires can strike at any time, so it’s a good idea to plan for what to do in case of a disaster. You can help make your recovery easier by keeping your tax and financial records safe. Here are some basic steps you can take now to prepare.
Free Or Cheap Websites Aren’t Your Best Bet
There are a lot of advertising and marketing efforts out there that are pushing free services, or services that are so inexpensive that they aren’t representative of the true marketplace. These are often efforts to lure you into other services that cost much more, or monthly fees that add up over time.
What Is Your Roadmap To Profitability?
Your roadmap begins with collecting all the labor dollars for your technicians’ time. Through measuring and managing, you can determine whether or not you are collecting all the labor dollars that are available to you, or if you are leaving money on the table. Once you start measuring a few important metrics, especially effective labor
The Case For Consistency: Exceeding Expectations Builds Customer Loyalty
No customer likes surprises when it comes to doing business with any type of service provider. When customers can count on consistently great service each time they do business with you, their confidence increases and they are far less likely to shop around for their vehicle service needs. But when the customer’s experience is inconsistent
Will Your Tax Returns Understate The True Value of Your Auto Service Business?
After more than 30 years of owning and successfully running the town’s well-known and successful auto service business…starting out long ago as a single location and growing to multiple sites over the course of his career…Dan the Auto Man is about to make the biggest decision of his professional life. Dan has decided that it’s
What Every Service Adviser Should Know About Selling
Many years ago, when I was still working on cars, I came to the realization that I would someday own my own shop. I also realized that in order to do so, I would first have to learn how to sell service. At that time, I didn’t know how to sell, and I also had
Want To Improve Customer Retention And Increase Sales?
Every car that’s in your shop today will need service and repairs in the future. True? So, the question is: Will they come back to you? Here are a few tips you can apply during the customer visit to increase sales and get your customers to return to you: • Make sure that you review