Business Archives - Page 24 of 39 -
Why Your Shop Needs To Offer Options

People love choices, so if you want to build a more profitable, successful auto repair business, you need to offer your customers options (like a repair with a longer warranty, for example) at every opportunity.

An Auto Shop’s Guide To Handling Web Leads

In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can be online within moments. This is just one of the many reasons today’s consumers are turning to the web for answers, and more and more shops are receiving requests for quotes over the web. This simple three-step guide has been developed to help you better handle those web leads in the most professional way, and turn them into customers at the same time.

Advertising Is A Click Away

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.

Looking To Sell Your Business? Debunking An Aftermarket Myth

As a tire or automotive service shop owner looking to sell your business, you may be making the process even more challenging by mistakenly disqualifying potential buyers who would actually make great owners.

Seasonal Marketing: Why You Need To Plan NOW For The Fall Slowdown

Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.

6 Tax Tips For Charitable Giving

If you make charitable donations and want to claim a tax deduction for your gifts, you must itemize your deductions. Following are some tips to guide your efforts at donating business gifts to charity.

Habits To A Highly Effective Sales Professional

Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. The Seven Habits themselves are a simple set of rules for life and powerful principles anyone can apply to improve their personal productivity and performance. In this article, we’ll look at each of the habits and how they apply to maximizing success as a sales/customer service professional.

A Shop Owner’s Guide To Advertising In 2015

Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end up wasting a lot of money, and bringing in the wrong customers. So putting first things first, as every successful business owner will do, you need to identify your ideal customer, then create a plan that targets that individual.

4 Common Sales Errors

When salespeople are afraid of what a customer might say, they end up losing sales opportunities because they don’t find out what the customer really wants. For example, what if the customer says, “Your price is too high.” It’s a knee-jerk reaction to offer a lower price. Instead, be proactive and try to uncover the unique buying criteria important to that customer so the price objection doesn’t come up in the first place.

Getting The Most Out Of Your Advertising Dollars

Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar efficient.

10 Tips For Deducting Losses From A Disaster

National Hurricane Season is officially in progress. If you suffer damage to your home or personal property, you may be able to deduct the losses you incur on your federal income tax return. Here are 10 tips you should know about deducting casualty losses.

Walking The Social Media Tightrope

In today’s digital workplace, few issues cause more confusion than social media. Numerous laws are relevant to social media, ranging from Title VII to the Fair Credit Reporting Act to state-specific laws barring requests for applicants’ personal passwords. However, employers can navigate the social media minefield by identifying and addressing the risks.