Web Presence Management: Hot Stuff – Giving Your Business Brand A Voice
We often come across shops that don’t have a logo; they just use their name. But shouldn’t we take a page out of the playbooks of the biggest companies in the world and have an identifiable logo?
Leveraging Your Shop’s Uniqueness To Stand Apart From The Competition
In the automotive service industry, we all need to accept the fact that we’re going to have competition. With competition comes consumer choice. And, as we all know, when customers are lured away by a competitor, we may not get their business back very easily.
VIDEO: Marketing To Women
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
Leveraging Social Media As A Customer Retention Tool
If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.
Web Presence Management: SEO Revisited
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a repair shop online, will they be able to find you?
How To Master A Market Of Millennial Customers: Top Shop Owners Share Successful Strategies
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
How Effective Is Your Website Messaging In Reaching Your Target Audience?
Overcome common pitfalls when creating your website messaging to help boost your shop’s reach and customer engagement levels.
Web Presence Management: Using Images To Convert Visitors To Customers
To make your page pop and make a connection, you have to give your website some thought. You have to walk a mile in your target audience’s shoes and think, what will capture their attention, draw them in and build their trust? People. Happy, smiling people.
Web Presence Management: Google Reviews
Google search rankings are positively impacted by good reviews for your business. Conversely, poor reviews will negatively affect your rankings, and, just as bad, negatively impact someone’s decision on whether or not to entrust the care of their vehicle to you.
Creating Memorable Marketing Messages
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
Assuming The Sale: A Consultant Role Builds Confidence And Trust With Customers
Sales experts agree that when you assume you already made a sale, it can be a powerful tool for increasing the probability that you can actually close it.
Standing Apart From The Competition
In the tire and service industry, we all need to accept the fact that we’re going to have competition. With competition comes choice. Customers have many alternatives and when lured away by a competitor, we may not get their business back very easily.
