City Pages: A Growth Strategy Very Few Repair Shops Know About
There are fancy Google terms for it, but the bottom line is you create a single webpage that is dedicated specifically to any town from which you want to pull business. This page is known as a service-area-specific page or sometimes referred to as a geo-targeted page. For our purposes, we will adopt a term that has become more popular as more people learn about the power of this strategy: “city pages.”
How To Set Up A City Page In 10 Steps
This is a step-wise progression through the process of creating city pages. While many business owners may not want to execute this personally, you can hand this off to a writer who can produce the copy for the webpage that your webmaster can execute.
Search Engine Marketing: Making Sense Of Paid Search
Most customer buying journeys begin with search. Whether you are or aren’t already investing in search engine marketing as a channel, I often hear business operators say they don’t know exactly what search marketing is or how it actually works. If you have been in business for even a short amount of time, it’s a good bet that marketing companies have reached out to you to discuss advertising on Google through their SEM product called “Adwords.”
Eliminating The Uphill Battle Of Attracting Customers
Spending your time, money and effort to fill your bays is probably one of the last things you want to be doing with your time right now. But, much like paying taxes, marketing your shop is a necessary evil. After all, customers are the lifeblood of your business.
Pitfalls Of Third-Party Review Sites (And What To Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.
How To Use Facebook Custom Audiences For Social Target Marketing
There is no doubt that digital advertising is here to stay. And while there are a plethora of options available to businesses, Google and Facebook have undeniably become two ubiquitous players in the digital landscape. Marketers from all types of industries, including tire and auto service providers, are finding substantial value with these two providers.
Case Study: Harry J. Weirich Auto Repair – The Shop Next Door
Technology, specifically for marketing our businesses, doesn’t always come naturally. This month, I decided to get out of my own office and get a better understanding of the challenges and pitfalls facing new shop owners as they try to build awareness and clientele, says Jeff Phillip, Digital Development Manager, Babcox Media.
Hosting A Women’s Car Care Clinic – Easing Fears & Providing Education Helps Instill Trust
With more and more women making primary automotive-related purchasing decisions, including service and repair decisions, forward-thinking shops are trying to better educate this important clientele base. So, in recent years, many shops have decided to host women’s car care clinics as a means to educate customers.
Connecting Your Online And Offline Marketing
Your bottom line will benefit when you make it easy for prospects to get to know what your business is all about. Start by making it easy for customers to find, recognize and connect with your business.
VIDEO: Bringing In More First Time Callers
New customers are key for growing your business. That’s why it’s so important to capitalize on your opportunities when a first-time caller dials your shop. Here are three tips from Adam Redling for bringing in more first-time callers. Sponsored by Auto Value and Bumper to Bumper.
Staying Connected In An Increasingly Mobile World
When most people think of connecting via mobile devices, they think of apps. Then they subsequently think, “I can’t afford to build an app to connect with my customers.” The good news is that there are several ways to take advantage of your customers’ growing use of mobile technology to market to them on a more personal basis.
Web Presence Management: Beware Of Online Thieves And Extortionists
The purpose of having a presence online is to get more cars to fix. Anything else is ancillary to that. But there are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.
