Marketing Archives - Page 2 of 14 -
Overheard: Americans Miss Driving

Hankook Tire’s latest Gauge Index reveals U.S. drivers’ current attitudes toward driving.

You & The Law: Website Accessibility 101

If you’re not sure if your website is accessible to disabled persons, then now is the time to figure that out.

The Value Of ASE Certification

When we talk to shops that are thriving in their respective markets, one of the common denominators is ASE certification.

The Key To Establishing An Excellent Reputation In Your Market

Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”

Trends In Online Customer Reviews: Dramatic Shifts In Online Visibility Impact Repair Shops

Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some repair shops behind because they were not paying attention. Luckily, it is easy to catch up.

Choosing The Best Advertising Platform To Get The Best ROI

Current technology has allowed smaller shops to track customer purchases, reach new markets, offer a wider variety of products and provide better overall service, all at wallet-friendly costs. But at what point does too much of a good thing become, well, a bad thing? It’s a conundrum, and one that many shops – regardless of size – are facing today.

10-Step Checklist: Optimize Your Shop’s Google My Business Listing

There are several easy things you can do to improve the Google My Business (GMB) listing for your repair shop at no cost whatsoever beyond the time it takes you to do it.

5 Online Marketing Mistakes Shop Owners Often Make

The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.

A Marketing Conundrum: Should You Advertise On Yelp?

To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.

Revolutionize Your Repair Shop With Texting Technology

Text messages outnumber phone calls five to one. An amazing 98% of text messages are opened. Take a guess at how many text messages are read within the first three minutes of being received … 90%!

Environmentally Friendly Automotive Repair

Some people scoff at the environmentally friendly movement
thinking it’s just a fad, or something that’s “hippie.” But, that’s quite
the contrary. Globally there has been an insurgence of consumers
who are seeking out sustainable companies and products.

Ongoing Business Plans

A Harvard University study found that the amount of time spent on assembling a business plan is directly related to that business’s success. Owners who spend six months or less on the plan ended up with an 80% failure rate, but those who spent a year or more on the plan had an 80% success rate.