Marketing Archives - Page 13 of 14 -
Brand: The Promise Of An Experience

Imagine choosing a car repair shop. The shop’s ad caught your eye in the newspaper by the clean, attractive look. You checked it out on the shop website, and not only found easy directions to its location, but also saw pictures of the people who worked there, along with a sparkling clean shop.

No-Brainers For Success: Own Customers For Life

You’ve just repaired a vehicle and your female customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really belong to you? Is she really yours?

Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power

Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.

On-line Group Discount Programs Guarantee New Customers

Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.

Direct Mail Campaigns: Targeted Marketing Strategies, Part 2

In the January/February issue of Shop Owner magazine, I discussed why I believe direct mail is the most effective advertising tool for shop owners. This month, I’m going to provide some guidance to help you measure your direct mail campaign efforts.

Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI

For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.

Tips for a Successful Direct Mail Campaign

Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.

Don’t Assume That Person is Qualified to Handle Your Social Media

There seems to be a common misconception in the business world that because “new media” involves technology, college-age people are automatically qualified to manage it. Don’t make this mistake! At the very least it could cost you wasted time and resources. Potentially, it could wreck your company’s hard-earned reputation.

The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2

In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.

4 Things You Can Do to Make Your Business Inviting to Women

Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.

The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I

During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”

Think You’re Female Friendly? Examine the Basics to See if Your Shop Measures Up

Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product.