Car Care Council Launches New Industry Tool Box -

Car Care Council Launches New Industry Tool Box

Just in time for National Car Care Month, the Car Care Council has launched a new Industry Tool Box for aftermarket companies and organizations to find everything they need to participate in the "Be Car Care Aware" consumer education campaign. The tool box is featured on the Car Care Council's website.

Just in time for National Car Care Month, the Car Care Council has launched a new Industry Tool Box for aftermarket companies and organizations to find everything they need to participate in the “Be Car Care Aware” consumer education campaign. The tool box is featured on the Car Care Council’s website at www.carcare.org/industry-tool-box/.
 
“The new industry tool box serves as a one-stop-shop for ideas, tools and resources to help aftermarket businesses reach out to new and existing customers,” said Rich White, executive director, Car Care Council. “Whether it’s something as simple as handing out Car Care Guides or more elaborate like conducting a community car care event during National Car Care Month in April or Fall Car Care Month in October, the tool box walks aftermarket professionals through the many different ways that they can get involved in the campaign to grow their business and connect with the community.”

The new tool box is organized into several tool box ‘”drawer” categories to help shops, stores, and other aftermarket businesses easily participate. Tool box drawers are labeled: Get Started, Participate in Car Care Months, Host an Event, Promotional Materials, Communicate with Your Customers, The Car Care Guide, Tune Up Your Website, Car Care Clips, Latest News and Resources.

“There is no better time than now to get involved with the ongoing consumer education campaign to help motorists understand the benefits of proper vehicle maintenance and how it can help them save money in the long run,” said White. “The new tool box makes it easy to get on board.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s Car Care Guide or for more information, visit www.carcare.org

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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