By Bob Cooper
Although most shops have sales goals, very few have car count goals. In all of our service advisor training courses, one of the things we teach the advisors is to establish daily car count goals that are based on sales goals. For example, if your annual sales goals require that you generate $20,000 a week in sales, if you are open 5 days a week, and if your average repair order is $400, then you need to bring in 10 cars a day. Set the goal at 10, and then throughout each day your advisors can track how many cars they have brought in, and take the necessary actions to reach their daily car count goals. The actions they take to reach these goals can be as simple as calling a customer who has a future appointment and letting them know they can squeeze them in today. Not only is this the right thing to do for your customers, but setting daily car count goals will help ensure your success.
For additional help bringing more cars into your shop, learn more about Elite’s auto repair marketing solutions.