Bosch Launches Informative, Exciting Social Media Outreach on Facebook, Twitter and YouTube -

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Bosch Launches Informative, Exciting Social Media Outreach on Facebook, Twitter and YouTube

Bosch, a major automotive manufacturer and supplier for more than a century, has launched into social marketing on Facebook, Twitter and YouTube.

Shop Owner Staff
By Shop Owner Staff
Published:

Bosch, a major automotive manufacturer and supplier for more than a century, has launched into social marketing on Facebook, Twitter and YouTube.
 

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“Our new social media outreach allows us to engage with end-consumers on a whole new level,” said Pam Krebs, director of advertising and sales promotion for Bosch.  

“Bosch’s overall objective with its new social media presence is to provide visitors with an informative, engaging experience every time, which, in reality, reflects what Bosch is all about. As the world’s original equipment and innovation leader we take pride in producing automotive systems and component parts that provide performance, safety and premium value to the motoring public. We invite everyone to visit our Facebook, Twitter and YouTube sites, and enjoy the experience,” Krebs said.

Motorists can check out the Bosch social media sites at:
www.facebook.com/boschautoparts
www.twitter.com/boschautoparts
www.youtube.com/boschautoparts

Content will change regularly, so motorists will want to check out the Facebook page often, as well as follow Bosch Auto Parts on Twitter and subscribe to the YouTube page to get notifications on new video posts.

The new Bosch social media presence, along with its existing web presence (boschautoparts.com, lightemup.com, boschcleartheway.com, boschdiagnostics.com) combine to keep motorists and the automotive aftermarket up to date on the latest product innovations and offerings from Bosch.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.

Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Shop Owner Staff
By Shop Owner Staff
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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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