Bosch, a major automotive manufacturer and supplier for more than a century, has launched into social marketing on Facebook, Twitter and YouTube.
“Our new social media outreach allows us to engage with end-consumers on a whole new level,” said Pam Krebs, director of advertising and sales promotion for Bosch.
“Bosch’s overall objective with its new social media presence is to provide visitors with an informative, engaging experience every time, which, in reality, reflects what Bosch is all about. As the world’s original equipment and innovation leader we take pride in producing automotive systems and component parts that provide performance, safety and premium value to the motoring public. We invite everyone to visit our Facebook, Twitter and YouTube sites, and enjoy the experience,” Krebs said.
Content will change regularly, so motorists will want to check out the Facebook page often, as well as follow Bosch Auto Parts on Twitter and subscribe to the YouTube page to get notifications on new video posts.
The new Bosch social media presence, along with its existing web presence (boschautoparts.com, lightemup.com, boschcleartheway.com, boschdiagnostics.com) combine to keep motorists and the automotive aftermarket up to date on the latest product innovations and offerings from Bosch.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.
For more information on Bosch Automotive Products, visit www.boschautoparts.com.
For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.
Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.
Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.