Bosch Iridium Mustang RTR and Storm Chasers 'Dominator 2' SUV to be in Bosch Booth at AAPEX -

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Bosch Iridium Mustang RTR and Storm Chasers ‘Dominator 2’ SUV to be in Bosch Booth at AAPEX

Two stunning vehicles, the one-of-a-kind Bosch Iridium Edition Mustang RTR, custom-built by drifting champion Vaughn Gittin, Jr., and the Discovery Channel's mighty Storm Chasers "Dominator 2" SUV, will be showcased in the Bosch exhibit at this year's Automotive Aftermarket Products Exposition (AAPEX) in Las Vegas, NV.

Shop Owner Staff
By Shop Owner Staff

Two stunning vehicles, the one-of-a-kind Bosch Iridium Edition Mustang RTR, custom-built by drifting champion Vaughn Gittin, Jr., and the Discovery Channel’s mighty Storm Chasers “Dominator 2” SUV, will be showcased in the Bosch exhibit at this year’s Automotive Aftermarket Products Exposition (AAPEX) in Las Vegas, NV.

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The Grand Prize in Bosch’s Iridium Mustang RTR Sweepstakes, the 2011 Ford Mustang RTR, powered by Bosch Iridium spark plugs, was custom-built by Vaughn Gittin and will be on display and given away to the sweepstakes winner by Vaughn Gittin in the Bosch exhibit (Booth #5038) at AAPEX on Wednesday, November 2, 2011.

“The exciting RTR Mustang Sweepstakes was developed to promote our recently introduced, new-generation Bosch Iridium spark plugs,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch. “Our new Bosch Iridium, a fine-wire Iridium spark plug, brings the best in OE technology to the aftermarket, including a 360-degree continuous laser welded iridium center electrode and the industry’s only laser welded, iridium-platinum alloy ground electrode.”  

“We’re pleased to have these new spark plugs powering Vaughn Gittin’s drifting cars, and excited to have Vaughn give away the Iridium Edition Mustang RTR to the sweepstakes winner in our booth at AAPEX this year,” she said.

The one-of-a-kind Bosch Iridium Edition Mustang RTR is valued at $50,000.

The RTR Mustang Sweepstakes winner will be drawn from all entries submitted, and will receive transportation for two to Las Vegas, a two-night hotel stay, and admission to AAPEX. Everyone with a Facebook account is invited to enter this sweepstakes online through Bosch’s Facebook page www.facebook.com/boschautoparts. A simple entry form is available, along with full details on both the sweepstakes and the Grand Prize Mustang RTR. No purchase is necessary to enter.

Iridium Mustang RTR Shares Booth with Dominator 2
The heavily armored and formidable Storm Chasers “Dominator 2” armored SUV, equipped with ICON™ beam blades to “clear the way “will be on display in the Bosch exhibit throughout the AAPEX show. Bosch ICON beam wiper blades ensure that the Discovery Channel’s Storm Chasers have safe and clear vision when the dedicated team tackles destructive tornados.

Storm Chaser, Reed Timmer will welcome visitors to the Bosch exhibit throughout the AAPEX show, November 1-4.

The Dominator utilizes three pairs of ICON beam blades, with unparalleled wiping efficiency and durability, to ensure the team can see where they are going as well as film some of nature’s most deadly forces. Bosch ICON beam wiper blades feature dual precision-tensioned internal springs and no external joints or brackets. ICON’s exclusive tension spring arcing technology provides custom curved left and right side windshield blades that are contoured to the variable curvature of the driver’s side and the passenger’s side of the windshield.

The same Bosch ICON blades used to clear the way for the Storm Chasers Dominator 2 SUV are available to help motorists drive safely in any weather.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

In 2011, Bosch is celebrating its 125th anniversary as well as the 150th anniversary of the birth of its founder, Robert Bosch.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.

Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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