Bosch Iridium Mustang RTR and Storm Chasers 'Dominator 2' SUV to be in Bosch Booth at AAPEX -

Bosch Iridium Mustang RTR and Storm Chasers ‘Dominator 2’ SUV to be in Bosch Booth at AAPEX

Two stunning vehicles, the one-of-a-kind Bosch Iridium Edition Mustang RTR, custom-built by drifting champion Vaughn Gittin, Jr., and the Discovery Channel's mighty Storm Chasers "Dominator 2" SUV, will be showcased in the Bosch exhibit at this year's Automotive Aftermarket Products Exposition (AAPEX) in Las Vegas, NV.

Two stunning vehicles, the one-of-a-kind Bosch Iridium Edition Mustang RTR, custom-built by drifting champion Vaughn Gittin, Jr., and the Discovery Channel’s mighty Storm Chasers “Dominator 2” SUV, will be showcased in the Bosch exhibit at this year’s Automotive Aftermarket Products Exposition (AAPEX) in Las Vegas, NV.

The Grand Prize in Bosch’s Iridium Mustang RTR Sweepstakes, the 2011 Ford Mustang RTR, powered by Bosch Iridium spark plugs, was custom-built by Vaughn Gittin and will be on display and given away to the sweepstakes winner by Vaughn Gittin in the Bosch exhibit (Booth #5038) at AAPEX on Wednesday, November 2, 2011.

“The exciting RTR Mustang Sweepstakes was developed to promote our recently introduced, new-generation Bosch Iridium spark plugs,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch. “Our new Bosch Iridium, a fine-wire Iridium spark plug, brings the best in OE technology to the aftermarket, including a 360-degree continuous laser welded iridium center electrode and the industry’s only laser welded, iridium-platinum alloy ground electrode.”  

“We’re pleased to have these new spark plugs powering Vaughn Gittin’s drifting cars, and excited to have Vaughn give away the Iridium Edition Mustang RTR to the sweepstakes winner in our booth at AAPEX this year,” she said.

The one-of-a-kind Bosch Iridium Edition Mustang RTR is valued at $50,000.

The RTR Mustang Sweepstakes winner will be drawn from all entries submitted, and will receive transportation for two to Las Vegas, a two-night hotel stay, and admission to AAPEX. Everyone with a Facebook account is invited to enter this sweepstakes online through Bosch’s Facebook page www.facebook.com/boschautoparts. A simple entry form is available, along with full details on both the sweepstakes and the Grand Prize Mustang RTR. No purchase is necessary to enter.

Iridium Mustang RTR Shares Booth with Dominator 2
The heavily armored and formidable Storm Chasers “Dominator 2” armored SUV, equipped with ICON™ beam blades to “clear the way “will be on display in the Bosch exhibit throughout the AAPEX show. Bosch ICON beam wiper blades ensure that the Discovery Channel’s Storm Chasers have safe and clear vision when the dedicated team tackles destructive tornados.

Storm Chaser, Reed Timmer will welcome visitors to the Bosch exhibit throughout the AAPEX show, November 1-4.

The Dominator utilizes three pairs of ICON beam blades, with unparalleled wiping efficiency and durability, to ensure the team can see where they are going as well as film some of nature’s most deadly forces. Bosch ICON beam wiper blades feature dual precision-tensioned internal springs and no external joints or brackets. ICON’s exclusive tension spring arcing technology provides custom curved left and right side windshield blades that are contoured to the variable curvature of the driver’s side and the passenger’s side of the windshield.

The same Bosch ICON blades used to clear the way for the Storm Chasers Dominator 2 SUV are available to help motorists drive safely in any weather.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

In 2011, Bosch is celebrating its 125th anniversary as well as the 150th anniversary of the birth of its founder, Robert Bosch.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.

Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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