Bosch Introduces EuroLine Brake Pads, OE Match And ECE R90 Certified For Popular European Vehicles -

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
ShopOwner Magazine
Business and technical intelligence for automotive repair shop professionals
Uncategorized

Bosch Introduces EuroLine Brake Pads, OE Match And ECE R90 Certified For Popular European Vehicles

Bosch recently introduced Bosch EuroLine Disc Brake Pads for popular European vehicles on the road in North America today. According to Bosch, the EuroLine disc brake pads were developed as an Original Equipment (OE) replica line to match the look, feel and performance of the OE brake pads on European vehicles.

Shop Owner Staff
By Shop Owner Staff

Bosch recently introduced Bosch EuroLine Disc Brake Pads for popular European vehicles on the road in North America today. According to Bosch, the EuroLine disc brake pads were developed as an Original Equipment (OE) replica line to match the look, feel and performance of the OE brake pads on European vehicles.

Related Articles

Bosch said the pads are “rigorously tested, validated and certified to meet or exceed European ECE R90 standards for performance and durability.”

Additional features of the Euroline pads, according to Bosch, include:

• A consistently high coefficient of friction in severe braking conditions

• High shear strength that stands up to heat without separating

• Low compressibility that ensures exceptional pedal feel

• Vehicle-specific friction materials for consistent and durable braking

The new EuroLine pads utilize fine blank steel backing plates where available. The fine blank steel provides improved braking performance attributed to precise abutment dimensions and smooth edge surfaces that glide across the slipper, hardware or other caliper components, Bosch says. The shims are thermo-bonded and wrap around the pads, when applicable, to match the European OE pads.

“The new EuroLine brake pads provide European service specialists a brake pad that they can install with confidence, knowing the Bosch EuroLine replicates the brake pads originally equipped on the European vehicles. Many European vehicles require a specific fitment that not just any pad can match and that is one reason many installers who specialize in European vehicles insist on installing brake pads that match the Euro OE fit, feel and performance,” said David Terry, senior product manager for friction, Bosch Automotive Aftermarket Brake Components North America. “Regulation 90 (ECE R90) is the European certification standard for replacement brake pads and linings. This standard compares the front and rear brake performance to ensure they comply with European braking requirements for strength and performance within 15 percent of the OE pads.

“In addition to being ECE R90-certified, Bosch EuroLine brake pads incorporate additional dynamometer and vehicle testing by independent third party laboratories to ensure the ultimate braking experience for each European vehicle. Additional testing involves noise behavior, brake juddering, fading, thermal conductivity, pad wear and rotor wear,” Terry added.

Bosch says each EuroLine brake pad is clearly marked with an ECE R90 edge code, which includes an “E” logo and a number indicating the location of the authority that approved the pad. These markings are stamped on the pad’s backing plate, making it easy for brake specialists to verify the pads are appropriate for European vehicles.

The EuroLine program is being phased in within the North American market, with 62 vehicle-specific part numbers covering Audi, BMW, Jaguar, Mercedes, Saab, Volkswagen and Volvo vehicles currently operating in North America. A second phase of 70 more EuroLine brake pad part numbers will be introduced later this year.

“Bosch disc pads are the fastest- growing independent aftermarket disc pad line in Europe, and we are excited to bring this program of certified brakes with European characteristics to our North American brake specialists and motorists,” Terry said.

Additional information is available online at www.bosch.com.

You May Also Like

Uncategorized

Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

More Uncategorized Posts
The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Shop Owner Staff
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

By Shop Owner Staff
Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

By Shop Owner Staff
CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

By Shop Owner Staff

Other Posts

GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

By Shop Owner Staff
Raybestos Rattlesnake Sweepstakes Winner Receives His Ride

Not even heavy rain and winds could dampen the festive mood at Automotive Electric Distributors (AED) in Vancouver, Wash., on Friday, May 9, the day that David Cramer received the keys to his custom 2014 Raybestos Rattlesnake Toyota Tundra.

By Shop Owner Staff
NACE/CARS 2014 Meets Shop Owners’ Education, Training Needs

NACE/CARS 2014 has announced the full training and education conference program that organizers say will have shop owners, technicians and industry stakeholders covered from A to Z when it comes to training, education and unbeatable new sessions. In addition to this year’s event being the largest conference offering in NACE/CARS history, show organizers also have many of the industry’s leading experts speaking at this year’s event.

By Shop Owner Staff
June 9-15 Is Automotive Service Professionals Week

The National Institute for Automotive Service Excellence (ASE) has declared June 9-15 as National Automotive Service Professionals Week. Building on the success of Automotive Service Professionals Day established in 2001, ASE launched National Automotive Service Professional’s Week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians, along with parts specialists and other support professionals who serve the motoring public.

By Shop Owner Staff