Bosch Announces 2011 Rebate Programs for its DistancePlus and Premium Oil Filter Lines -

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Bosch Announces 2011 Rebate Programs for its DistancePlus and Premium Oil Filter Lines

From April 3 to October 29, 2011 Bosch is running the Big Savings Rebate Program that offers motorists in the United States a rebate on both Bosch DistancePlus oil filters and Premium oil filters.

Shop Owner Staff
By Shop Owner Staff

Thinking of driving long-distance anytime soon? Whether you are planning a summer trip to some vacation hotspot or a visit to friend or family miles away, you will probably check your vehicle to see if it’s up to the task before you get behind the wheel. Unless you’ve changed your oil and filter recently, replacing them should be a ‘must’ on your pre-travel prep list.  

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“Fresh oil and filter keep a vehicle’s engine free of dirt and grime and ensure its longevity and lasting performance,” said Chuck Kerrigan, director of marketing for Filtration Americas a business unit of Robert Bosch LLC. Bosch offers oil, fuel and cabin air filters to the North American aftermarket.

From April 3 to October 29, 2011 Bosch is running the Big Savings Rebate Program that offers motorists in the United States a rebate on both Bosch DistancePlus oil filters and Premium oil filters.

Bosch’s Big Savings Rebate Program offers drivers a $5 rebate on the purchase of any Bosch DistancePlus Oil Filter and a $2 rebate on any Bosch Premium Oil Filter. This rebate is valid on purchases made at participating retailers.

“Compared against a leading economy filter,” said Kerrigan, “the Bosch DistancePlus high performance oil filter goes the distance with a 99.9 percent efficiency rating to remove more dirt and is designed with 300 percent greater capacity to hold more dirt.  These features allow a car’s engine oil to remain clean – longer. Over time, this ability to screen out contaminants minimizes engine wear and ensures longer life and performance.” Most important, the Bosch DistancePlus oil filter works with all brands of synthetic or conventional motor oils.

Also included in the Big Savings Rebate Program, are Bosch Premium Oil Filters that feature Bosch FILTECH technology. According to Kerrigan, “FILTECH technology utilizes an exclusive blend of natural and synthetic materials to offer superior oil filtration and better protection against engine wear.”

The Bosch’s Big Savings Rebate Program provides up to four filter rebates per household address with a maximum payout of $20 per household. The rebate forms are available at participating retailers and also online at www.boschautoparts.com.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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