Be Careful with Your E-mail -

Be Careful with Your E-mail

We've all sent and received email messages by mistake. Whether they're sloppy, misleading or just plain indecipherable, they all scream the same thing: unprofessionalism.

As technology infiltrates every aspect of your business, you need to know that email has become the most popular communication tool at the office. That makes it all the more important to approach email as you would any other type of communication.

For example, there may be people in your shop who don’t treat their e-mail like business letters. Instant familiarity has become prevalent because technology has become very quick. We like that because we want to take care of business quickly and make things easy for ourselves. But it’s not that easy.

You can’t afford to look incompetent to your customers and colleagues. The trick is to consider every email message you send as a formal letter or memo. Pay attention to spelling, punctuation and style.

It’s OK for your email exchanges to become more casual over time, but allow it to happen naturally. A good rule of thumb is to adjust your style as the other person adjusts his or hers. If you have a customer named Dr. Richard Nelson, but he signs his email messages “Richie,” it’s safe to assume you can refer to him as such and that a certain level of informality is in order. But, never make these assumptions just because you’re sending an email message rather than a formal memo.

Here are some email Dos and Don’ts:

• Do double and triple check your “to” and “cc” (carbon copy) fields. If necessary, turn off your auto-complete feature.

• Don’t type in all capital letters. In cyberspace, it’s the same thing as shouting.

• Do include all of your contact information in your signature.

• Don’t include graphic or animated text in your signature, since it can bog down your recipients’ inboxes.

• Do add recipients’ email addresses to the blind carbon copy field when sending a message to a large group. Most people consider their email address private, and they want to keep it that way.

• Don’t include a string of previous messages unless relevant to the current discussion.

• Do develop an email policy for employees to protect your business from messages they send.

• Don’t forward jokes to clients or employees, even if they seem harmless. You never know how someone will interpret the message.

Courtesy of TIRE REVIEW magazine.

You May Also Like

Tool Intel: Shop Air Systems

Upgrading your air system is easier than you may think and having an inefficient system costs your shop every day.

An aging air system can affect the output of air tools and equipment. Often the tools are blamed when a lack of air from corroded, restrictive piping is the culprit. Testing the efficiency of your air system is important, and restoring proper airflow and pressure leads to improved equipment and technician efficiency, as well as energy savings. Updating old or building new, your air system is the heart of your shop.

CUV/SUV Tires Expected To Continue To Grow And Adapt

Replacement tires will follow OEM trends for fuel-efficiency and performance.

Understanding the Customer Lifecycle

Connect with customers to create repeat business and build your brand.

Key Programming Challenges And Opportunities

For most vehicles today, it’s not so much about programming a new key to the car, but programming the car to the key.

A hand holding a key fob next to a transponder.
Cabin Air Filters Play Important Role In Any Season

Don’t overlook the importance of the cabin air filter in your customers’ vehicles, regardless of the weather.

Other Posts

MEMA Issues Statement on Tax Relief for Working Families Act

This measure includes restoration of one year deductibility of research and development expenses.

The Multiplying Opportunities in Sustainability Practices

Sustainability practices can be expanded through education and team member adoption and participation.

Planning for Your Shop’s Success In The Future

Understanding succession planning before you need it is critical. This series is presented by Standard.

Read ShopOwner’s March Edition Online Now

ShopOwner includes valuable business management and technical editorial content.