Baja 1000 Champion Joe Bacal to Keynote MACS 2012 Convention -

Baja 1000 Champion Joe Bacal to Keynote MACS 2012 Convention

For more than a decade, Bacal tested Toyota products at the company's Technical Center and eventually became their lead off-road specialist.

Off-road race champion driver Joe Bacal will deliver the Keynote presentation during the Mobile Air Conditioning Society’s (MACS) Worldwide’s 2012 Convention and Trade Show.

The MACS Convention and Trade Show will take place January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV.

The Keynote Luncheon sponsored by Delphi Product & Service Solutions is scheduled on Thursday, January 19, 2012 at noon.

Bacal has an impressive resume with over 20 years of vehicle dynamics and test driving experience. He pushes vehicles to their limits at high speeds on pavement or at very low speeds while rock-crawling.

For more than a decade, Joe tested Toyota products at the company’s Technical Center and eventually became their lead off-road specialist. He has also trained in extreme off-road driving with the legendary Ivan Stewart and U.S. Camel Trophy driver Bill Burke.

Being diagnosed in 2007 with Hodgkin’s Lymphoma changed his life and provided the catalyst for Joe to follow his passion and pursue a racing career. He formed his own company, JTGrey Racing in 2009 and began off-road racing by partnering with Lexus and the Cancer Treatment Centers of America.

In his first race Joe surprised the off-road community by winning his class in the 2009 Baja 500. In 2010, Joe won his class in the famous Baja 1000 and secured the Stock Production Full-size class championship after winning 4 of 5 races in the Lexus LX 570.

Joe has been featured in numerous magazines, brochures, and commercials, and has also done some stunt driving for the entertainment industry. He is ready for the next step in his pro driving career and will fight the race courses with the same courage and determination that helped him beat Hodgkin’s Lymphoma.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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