Automotive Aftermarket Has Unprecedented Surge In Online Sales

Automotive Aftermarket Has Unprecedented Surge In Online Sales

Results of extensive analysis of automotive parts & accessories websites in the U.S. and Canada.

The aftermarket is having a surge in online sales, with a sales spike the week of April 12-18, according to Hedges & Co. data. This surge appears to be continuing into the week of April 19. This shows parts and accessories sales continue to grow online, accelerated by the coronavirus shutdown and stay-at-home orders across North America.

The arrival of tax refunds and the Federal government’s stimulus payments are also helping drive online sales, according to Hedges & Co. Stimulus payments that reached consumers last week amounted to approximately $155 billion.

Hedges & Company, a digital marketing agency serving the automotive aftermarket, OEM parts and powersports industries, analyzed 7.7 million online user sessions and online purchases from parts and accessory websites in the U.S. and Canada. The analysis included retailer websites and manufacturers selling direct to consumer (DTC). In the analysis, the company gave online sales from the week of March 1 an index of 100, before wide-spread shutdowns were in place. The week of April 12-18 had an index of 140, or a 40% overall increase in online sales of parts and accessories from six weeks earlier.

Hedges & Co. broke down the analysis into OEM replacement, truck and off-road, and performance racing. Here are the comparisons of the week of April 12-18 to the week of March 1-7:

·      Overall aftermarket eCommerce sales: Index of 140.3 vs. 100 the week of March 1-7.

·      OEM replacement parts sales: Index of 125.4 vs. 100, the first positive week after sales declines in earlier weeks.

·      Truck and off-road parts sales: Index of 157.2 vs. 100.

·      Performance/racing parts sales: Index of 148.9 vs. 100, showing surprisingly strong demand considering many motorsports events are cancelled.

Another factor contributing to the surge in online sales appears to be a migration of buyers from Amazon. The retail giant cut back on promotion and advertising for automotive parts and accessories to focus on products related to the coronavirus crisis, such as disinfecting wipes, sprays and other health items. This may have sent consumers searching for other buying opportunities and contributed to online sales growth.

Hedges & Co. is posting regular updates on the coronavirus crisis and covid-19, and how it’s affecting the automotive aftermarket, on its website here.

You May Also Like

ASE Education Foundation Partners on 10 Training Scholarships

Instructors got scholarships to attend training at Navistar’s OEM training center.

training opportunity for 10 outstanding instructors from ASE-accredited post-secondary medium/heavy truck training programs.

The following instructors were chosen to attend a five-day, hands-on training session at the Navistar OEM state-of-the-art training center in Woodridge, Illinois, and received a $1,000 scholarship to underwrite travel expenses.

Nathan Berry, University of Alaska Anchorage

Shop Owner Coach Adds Randy Anderson To Conroe, TX Team

Coach brings entrepreneurial expertise and a passion for mentoring small business owners.

ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Advance Foundation Gives $1.75M to Aid Military Veterans

More than 100 supplier partners of Advance Auto Parts contributed to the funding for the donation.

Other Posts

See The Future Of The Aftermarket At This Year’s AAPEX

Don’t miss the chance to connect with experts, discover new technologies and ensure your business thrives.

Auto Care Association Testifies Against Idaho Bill SB 1233

The Human Resources Committee heard testimony from individuals both supporting and opposing the bill.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.