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AutoInc. Names Top 10 Repair Shop Websites

AutoInc., the official publication of the Automotive Service Association (ASA), recently selected its annual "Top 10 Automotive Repair Websites" honorees.

Shop Owner Staff
By Shop Owner Staff
Published:

AutoInc., the official publication of the Automotive Service Association (ASA), recently selected its annual “Top 10 Automotive Repair Websites” honorees, which was published in the magazine’s January 2011 issue. Since its inception 13 years ago, AutoInc.’s annual Top 10 feature has been a guide to help shop owners understand the capabilities of the Internet in the automotive repair industry.

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AutoInc.’s Top 10 of 2011 includes (in alphabetical order):
• Auburn Foreign & Domestic Complete Auto Service, Auburn, WA., www.auburnforeigncar.com
• Auto Pro To Call, Chapel Hill, NC., www.autoprotocall.com
• Evergreen Autoworks, Mill Creek, WA, www.evergreenautoworks.com
• Integrity Automotive Maintenance and Repair, Issaquah, WA, www.integrityautorepair.com
• Menke’s Automotive Repair, Newburgh, IN, www.menkesauto.com
• Milstead Automotive, Spring, TX, www.milsteadautomotive.com
• Pfefferle Tire and Automotive Service, Fairfield & Hamilton, OH, www.pfefferletire.com
• Precision Automotive Services, Spring, TX, www.carswellauto.com
• West Escondido Automotive, Escondido, CA, www.westescondidoauto.com
• Sparks Computerized Car Care, Omaha, NE, www.sparksccc.com

Each year, AutoInc. judges review scores of website submissions and narrow the field to what they consider to be the best. The goal is to help other shops employ the Internet as a powerful tool and show them how fellow shop owners use the Web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.

Judges use set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Sites are evaluated using the following criteria:
• First impression
• Visual design
• Appearance
• Navigation
• Technical
• Consumer friendliness
• Objective/purpose
• Innovation
• Credibility
• Interactivity
• Encourages action

The entire feature, with more in-depth information about each shop’s site, is available in the January 2011 issue of AutoInc. magazine, currently available online at www.AutoInc.org. The AutoInc. website also includes winners from previous years.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA’s headquarters is in Bedford, TX.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.asashop.org, or visit ASA’s legislative website at www.TakingTheHill.com.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Shop Owner Staff
By Shop Owner Staff
Published:

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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