Auto Care Association And ASE Recognize World Class Technicians -

Auto Care Association And ASE Recognize World Class Technicians

Of the more than 812,000 automotive technicians working in the United States, 22 outstanding individuals have qualified for the prestigious 2014 World Class Technician Award. The Auto Care Association and National Institute for Automotive Service Excellence (ASE) work together to recognize these professional technicians who have tested and obtained ASE certification in 22 specialty areas during the 2013 test administrated by ASE.

Of the more than 812,000 automotive
technicians working in the United States, 22 outstanding individuals have
qualified for the prestigious 2014 World Class Technician Award. The Auto Care Association and National Institute for
Automotive Service Excellence
(ASE) work together
to recognize these professional technicians who have tested and obtained ASE
certification in 22 specialty areas during the 2013 test administrated by ASE.

The 2014 World Class Technicians are:
• Nicholas C. Atherton, Council Bluffs,
Ind.
• Jared M. Avent, Lincoln, Calif.
• George E. Ayers, II, Mount Laurel,
N.J.
• Freddie L. Castillo, Grapevine, Texas
• Mark W. Couvrette, Sacramento, Calif.
• Arnold E. Demann, Martin, Mich.
• James B. Fields, Winchester, Va.
• John S. Furtek, Mount Laurel, N.J.
• Franklin W. Harris, Nashville, Tenn.
• John R. Hubbard, Mount Laurel, N.J.
• Alberto L. Lopez, Lancaster, Calif.
• Andrew S. Meyer, West Chester, Ohio
• Joe R. Mitchell, Grapevine, Texas
• Troy A. Nolan, Houston, Texas
• Robert J. Palczewski, Bloomingdale,
Ill.
• Gary L. Perttula, Sun City West, Ariz.
• Kenneth J. Placzek, Westmont, Ill.
• Kristopher L. Stevens, Haltom City,
Texas
• James W. Trusley, Jr., Dallas, Ga.
• Chad E. Wade, Iowa City, Iowa
• Michael Whalen, Dixon, Calif.
• Matthew Z. Younger, Irving, Texas

“Recipients of the World Class
Technician Award are truly the best of the best, and the Auto Care Association
is proud to recognize these professionals with ASE,” said Kathleen Schmatz,
president and CEO, Auto Care Association. “Passing 22 ASE tests is a monumental
achievement requiring exceptional knowledge and skills.”

“This recognition partnership between
the Auto Care Association and ASE represents one of the most significant
achievement awards available to our ASE-certified professionals,” said Tim
Zilke, president and CEO, ASE. “ASE is grateful for the support the Auto Care
Association provides to our service professionals in recognizing these outstanding
individuals each year, and we celebrate over a quarter century of this
commitment to excellence with the Auto Care Association.”

Since the World Class Technician
recognition was established 28 years ago, only 1,885 technicians have been
honored. Recipients receive a special certificate signed by the presidents of
ASE and the Auto Care Association, a logo medallion and embroidered shoulder
insignia. Additionally, their name is perpetually inscribed in an honor book
located in the Automotive Hall of Fame in Dearborn, Mich.

This year, Cengage Learning, a leading
educational content, software and services company for the academic,
professional and library markets, and home to Chilton automotive repair
information and the award-winning Delmar ASE Test Preparation series, will be
awarding each technician with a gift card and one year of access to ChiltonPRO,
an electronic automotive repair information system.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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