Best Practices For Social Media And Crafting The Right Media Mix
In the first three parts of this article series, we talked about the ways that you can use web technologies to enhance customer service, increase customer satisfaction, create satisfied repeat customers and improve your shop’s bottom line in the process. In this article, I want to talk specifically about the web technology everyone else is buzzing about – social media – and how it can change the world of advertising for local businesses like yours.
Prepare The Next Customer Visit At Vehicle Pick-Up
Over the past few months, we’ve talked about how you can leverage web technologies to enhance customer service, increase customer satisfaction and improve your bottom line in the process.
Using The Web To Enhance Your Customer Service Efforts
As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.
Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships
If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.