Tim Ross, Author at Shop Owner Magazine
The Do’s And Don’ts Of Geotargeting

Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.

Increasing Competitiveness And Growing Your Business

As independent shop owners, it’s important to understand why consolidation is happening and what impact it has on your business. While some shop owners might see the trends and view this as a perfect opportunity to cash out, if you’re in it for the long haul, you’ll need to figure out how to continue growing your business in light of the consolidation.

Creating Lasting Customer Loyalty Means Separating Your Shop From The Pack

With visits to repair shops on the decline, building customer loyalty is more important than ever. Developing a large and stable database of regular customers can help eliminate the constant need to acquire new customers. Your loyal customers can also serve as a great referral source for your shop. According to the research firm The Gartner Group, 20% of a business’ existing customers generate 80% of that business’ profits.