Leverage Text Messaging To Strengthen Your Local Marketing Push
My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and “Web” is my middle name.
Protecting Customer Information: The Safeguards Rule
The Federal Trade Commission (FTC) enacted Standards for Safeguarding Customer Information on May 23, 2003. By now, most repair shops should have implemented their information security programs and taken steps to ensure compliance with the Safeguards Rule. If you have not, we recommend taking steps to get in compliance immediately. If you have, it’s still important to periodically review and assess your program to ensure you remain in compliance.
Outlook For Aftermarket Is Bright And Bankable, Says AASA President, Panel
Bankers have been warming to the automotive aftermarket in the past few years, namely because it’s a much more predictable and relatively stable industry compared to many others, attendees of the AASA Executive Breakfast during AAPEX heard.
AAIA Video Shows Aftermarket’s Efforts to Protect the Environment
A new video developed by the Automotive Aftermarket Industry Association (AAIA) features the aftermarket’s widespread efforts to reduce, reuse and recycle in order to protect the environment.
iATN Exceeds 75,000 Members Worldwide
The International Automotive Technicians’ Network (iATN) officially exceeded 75,000 active members in mid-October, setting a new membership record for the organization. Members are located in 156 countries and collectively they share 1.7 million years of experience on iATN.
Bosch Service Centers Can Now Offer Consumer Credit Card With Six Months’ Deferred Interest
Bosch has introduced an innovative new program for Bosch Service Centers and their customers in the United States. Bosch Service centers can now offer consumers the Bosch Service credit card, which comes with the benefit of six months deferred interest on qualifying transactions.
Winner Of Raybestos 1964 GTO-R Road Racer Announced At SEMA
Nina Murray of Flesherton, Ontario, Canada, was publicly announced as the winner of the Raybestos 1964 GTO-R from the brand’s summer 2011 North American promotion. Murray’s name was drawn as winner from more than the nearly 60,000 unique entries received.
Rotary Lift Hits The Accelerator On Shop Productivity With Shockwave
Rotary Lift introduces Shockwave, a package of patent-pending lift technologies that dramatically accelerate vehicle service speed to provide greater technician productivity and higher shop profitability.
5 Things You Should Do To Increase Your CSI Scores
We can all agree that generating happy customers is critical to the success of your shop. Below you’ll find five tips that are going to help you do just that. Apply them, and you’ll be pleased to see the positive results that come from making just a few simple changes!
Mudlick Mail Offers Exclusive Direct Mail Program For CARQUEST Auto Parts Repair Shop Customers
Mudlick Mail, a provider of direct mail services for auto repair shops, has forged an agreement with CARQUEST Auto Parts to offer a direct mail program exclusively for the company’s TECH-NET Professional Auto Service network. The program is designed to help TECH-NET members reach new customers and grow their businesses.
Raybestos Introduces New Advanced Technology And Professional Grade Control Arms
Raybestos, a member of the Affinia family of brands, has introduced new Raybestos brand Advanced Technology and Professional Grade control arms. According to Affinia, these are direct replacements of the OE part, offering reliable and accurate handling that withstands the demands of modern vehicles.
Bosch Named Exclusive NASCAR Performance Partner, Oxygen Sensor Supplier For NASCAR Fuel Injected Engines
Bosch developed and introduced the automotive oxygen sensor in 1976, and as NASCAR makes the switch from carburetion to fuel injection in 2012, Bosch will be its exclusive oxygen sensor supplier.