Community Involvement Fuels Shop Success: Servando Orozco’s Shops Benefit From Establishing Customer Trust And Loyalty
From the outside looking in, one would never guess that Servando Orozco, owner of two successful Orozco’s Auto Service shops in Long Beach, CA, had any regrets about starting his business. After all, starting out as a technician, he realized his dream of opening his first shop in January 2000. But a wakeup call came in the form of a rather large tax bill six years ago.
Executive Interview: Carolyn Cook, ACDelco General Director
Carolyn Cook, ACDelco general director, has been a field parts representative, regional parts manager, parts processing center plant manager and – most recently – director of aftersales for Chevrolet Europe. Since taking the reigns of ACDelco in July, Cook has spent a considerable amount of time on the road, talking with warehouse distributors and independent service centers about their businesses.
2012 AAIA Aftermarket Legislative Summit To Be Held In D.C. March 14-15
Registration is now open for the annual AAIA Aftermarket Legislative Summit, scheduled for March 14-15 in Washington, D.C. The event provides a unique opportunity for members of the automotive aftermarket from across the country to fly in for meetings with their elected officials to discuss issues of importance to their company and the industry.
MAP Board, Advisory Council For 2011-12 Introduced
The Motorist Assurance Program (MAP) recently introduced the five current members of its Board of Trustees for 2011-12 at the Annual Membership Meeting for MAP and the Automotive Maintenance and Repair Association (AMRA) at the Monte Carlo Hotel and Casino in Las Vegas.
Offer Financing Options During Tough Economic Times
At Elite we believe that all shops should have financing options available for their customers. I realize that since the collapse of the economy money has been tight, and it is now a lot harder for many people to qualify. But before you judge the success of your financing programs based on the percentage of your customers who qualify, consider that by offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs. There’s no doubt about it: This in itself will help you bring in more customers during tough times.
Bosch Renews Partnership With Discovery Channel’s Storm Chasers To Launch New ICON Wiper Blade Advertising Campaign
Building on the success of the How Storm Chasers Clear the Way campaign introduced last year, Bosch has once again partnered with Discovery Channel for the popular Storm Chasers series to launch a dynamic new advertising campaign for the premium ICON beam wiper blade.
Federated Sweepstakes Grand Prize Winner Presented With ‘Sweet Ride’ At AAPEX
Federated customer Don Nyland of Max’s Car Care in Black Canyon City, AZ, was not planning on being in Las Vegas in early November. However, when he found out he was the grand prize winner of the Federated “Sweet Ride” Sweepstakes, Nyland set out for Vegas to collect his prize, the “Sweet Ride” Corvette.
Car Care Council Women’s Board Presents Inaugural Aftermarket Women’s Business Summit
The Car Care Council Women’s Board (WB) presented the first-ever Aftermarket Women’s Business Summit Nov. 1-3 in Las Vegas, NV, during the Automotive Aftermarket Products Expo (AAPEX). Female shop owners and managers from all over the country attended the day and a half event, which featured education sessions and networking opportunities focused on empowering them to achieve business and professional success.
California Declares Steel Wheel Weights The Best Alternative To Lead
Adding to the mounting body of evidence that steel wheel weights are the best alternative to lead weights, the California Environmental Protection Agency’s Department of Toxic Substances Control has released the findings of its “wheel weight assessment,” declaring steel weights the “preferred alternative.”
Auto International Association Presents The 2011 AIA Import Product And Marketing Awards
The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at a special AIA press conference on Tuesday, Nov. 1, and recognized at the AIA Luncheon and Awards Program on Wednesday, Nov. 2 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
Raybestos Brand Wins 2011 Automotive Communications ‘Best In Show’ Award
Affinia Global Brake & Chassis’ Raybestos brand recently won “Best in Show” honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.
5 Proven Strategies To Grow Your Facebook Fan Base
Amy Porterfield, co-author of “Facebook Marketing All-in-One for Dummies,” presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook.
