MAHLE Holds Dedication Celebration For Newly Expanded North American Headquarters
MAHLE recently officially opened an expanded North American headquarters campus in suburban Detroit. The nearly $20 million expansion project consolidates operations previously located in Novi and Ann Arbor, MI, onto the company’s new campus in Farmington Hills.
Danny Fox Named Winner Of The Mitchell 1 ‘Shift Into High Gear’ Facebook Sweepstakes
Danny Fox of Lawrence Automotive Diagnostics in Lawrence, KS, is the lucky grand prize winner in the Mitchell 1 “Shift Into High Gear” Facebook sweepstakes. Fox won a trip to attend the Mitchell 1 Shop Management System Training Workshop in Minneapolis, MN, July 18-20.
Mudlick Mail Unveils New Tool To Track Direct Mail Campaign Results
Direct mail provider Mudlick Mail has developed the “Mudlick Analytics Program” (MAP), a new tool designed to help automotive repair shop owners better evaluate their direct mail campaigns. The new reporting tool tracks the entire process of a campaign – from the mailing to customer conversion.
When Exceptional Customer Service Is Not Enough
A good customer called me the other day to let me know that he has concerns regarding the quality of our work. Last week, we installed an exhaust system on his Maxima and two days later it sounded like the muffler had fallen off. There was so much noise, he was afraid to drive the car. We went to his house to pick it up. We found that the baffles had broken apart in the brand new muffler we just installed.
The Importance Of Non-Solicitation Agreements
Business owners work hard, often for many years, to develop a customer base. The last thing they want to see is an ex-employee who’s working for someone else (or self-employed), targeting their customers. These ex-employees often know many of the customers quite well, or when they leave, they’ll make a point to take all the customer contact data with them.
Holding Back On Service Recommendations
A long-time customer approached me with a concern and asked, “Why is it that almost every time I come to see you, you recommend something? You are also more expensive than other shops. Why not just fix what I came in for?”
Trends In The Industry – The Future Of Your Business
There are a number of changes that are occurring in our industry, and there is no question, some of them will have a profound, long-term impact. To name just two, automobiles are being built better, and as we all know, service intervals are constantly being extended by the manufacturers.
ACDelco Tools Offers New Drill With Highly Efficient Torque In A Compact Size
ACDelco Tools offers the ARD1296 Li-ion 12V 3/8″ 2-Speed Drill. This lightweight drill features a four-pole high torque motor that delivers highly efficient torque (300 in.-lbs. [34 Nm] of max. torque) in a compact size.
The Parts House Trains Battery Specialists, Launches New ACDelco Trucks
Florida warehouse distributor The Parts House (TPH) recently formed a team of trained specialists who will operate a new fleet of ACDelco battery trucks across Florida, according to Bill Lewis, regional vice president of TPH.
ACDelco Expands Professional Window Lift Product Lineup
ACDelco has released 63 new Professional window regulator and motor part numbers for GM and non-GM models. The expansion covers 1991-2012 model year vehicles from GM, Ford, Chrysler, Toyota, BMW, Nissan and other manufacturers.
Bosch Celebrates 100th Anniversary Of Its Rotating Electrical Products With 15 New Part Numbers
Robert Bosch LLC is celebrating its 100th anniversary of producing alternators and starters with 15 new additions to its line of remanufactured products. Designed for European vehicles in the aftermarket, these new part numbers cover Audi/VW, BMW, Mercedes, Mini, Porsche, Saab and Volvo, and cover 1.45 million vehicles on the road in the United States and Canada.
Car Care Council Women’s Board Announces 2013-’14 Scholarship Winners
The Car Care Council Women’s Board is proud to announce the recipients of its 2013-’14 scholarships for high school and secondary students in the automotive aftermarket. This year, the Women’s Board gave a record $15,000 in scholarships.