Jeff Phillip, Author at Shop Owner Magazine
Case Study: Harry J. Weirich Auto Repair – The Shop Next Door

Technology, specifically for marketing our businesses, doesn’t always come naturally. This month, I decided to get out of my own office and get a better understanding of the challenges and pitfalls facing new shop owners as they try to build awareness and clientele, says Jeff Phillip, Digital Development Manager, Babcox Media.

Staying Connected In An Increasingly Mobile World

When most people think of connecting via mobile devices, they think of apps. Then they subsequently think, “I can’t afford to build an app to connect with my customers.” The good news is that there are several ways to take advantage of your customers’ growing use of mobile technology to market to them on a more personal basis.

How Your Website’s ROI Can Help Retain Customers

Once you have a customer visit your website, how can you get them to return to your website, and, more importantly, continue to return to you as a customer?

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How Effective Is Your Website Messaging In Reaching Your Target Audience?

Overcome common pitfalls when creating your website messaging to help boost your shop’s reach and customer engagement levels.

Improve Your On-Line Presence To Attract More Customers

Knowing what information is being listed about your business and being aware of positive/negative feedback is critical to managing your online reputation.

Responsive Design In Mobile Websites

Most shop owners strive to make their business responsive to their customers’ service needs by offering convenient hours of operation, an attentive staff and even a comfortable waiting room. But, your website, the one part of your business that is open 24 hours a day, 365 days a year, may be overlooked. Have you taken steps to ensure it is “responsive”?